As a B2B Marketing Automation Consultant at Accenture's GN SONG practice, your role is pivotal in collaborating with clients to enhance their marketing strategies and drive customer engagement. Your responsibilities include: - Collaborating with clients to understand their business goals, target audience, and marketing objectives. - Identifying opportunities for leveraging marketing automation to improve efficiency and effectiveness. - Providing expert advice on selecting the most suitable B2B marketing automation platform. - Gathering business requirements, designing processes & solutions for implementing marketing automation platforms. - Serving as a CRM solution consultant and designing lead nurturing workflows, email marketing campaigns, and automated customer engagement programs. - Leading the implementation and configuration of B2B marketing automation platforms like MS Dynamics 365, Marketo, Pardot. - Creating and executing targeted email campaigns, drip sequences, and monitoring campaign performance metrics. - Developing documentation and training materials to support ongoing platform usage and skill development. - Staying updated on prevailing trends, financials, and operating drivers across multiple industry segments. - Driving business development efforts alongside client delivery. To excel in this role, you should bring the following skills to the table: - Excellent oral and written communication skills. - Ability to create and maintain client relationships. - Strong understanding of Marketing processes, operating models, marketing & advertising technologies, and integrations. - Proficiency in marketing research and analysis. Join Accenture's GN SONG practice to be part of a team that solves customer-facing challenges in sales, service, and marketing, accelerating business change. Explore exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice and contribute to transforming clients' marketing, sales, and services functions. As a B2B Marketing Automation Consultant at Accenture's GN SONG practice, your role is pivotal in collaborating with clients to enhance their marketing strategies and drive customer engagement. Your responsibilities include: - Collaborating with clients to understand their business goals, target audience, and marketing objectives. - Identifying opportunities for leveraging marketing automation to improve efficiency and effectiveness. - Providing expert advice on selecting the most suitable B2B marketing automation platform. - Gathering business requirements, designing processes & solutions for implementing marketing automation platforms. - Serving as a CRM solution consultant and designing lead nurturing workflows, email marketing campaigns, and automated customer engagement programs. - Leading the implementation and configuration of B2B marketing automation platforms like MS Dynamics 365, Marketo, Pardot. - Creating and executing targeted email campaigns, drip sequences, and monitoring campaign performance metrics. - Developing documentation and training materials to support ongoing platform usage and skill development. - Staying updated on prevailing trends, financials, and operating drivers across multiple industry segments. - Driving business development efforts alongside client delivery. To excel in this role, you should bring the following skills to the table: - Excellent oral and written communication skills. - Ability to create and maintain client relationships. - Strong understanding of Marketing processes, operating models, marketing & advertising technologies, and integrations. - Proficiency in marketing research and analysis. Join Accenture's GN SONG practice to be part of a team that solves customer-facing challenges in sales, service, and marketing, accelerating business change. Explore exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice and contribute to transforming clients' marketing, sales, and services functions.