Digital Marketing Lead (Growth & Lead Generation)

The Role:

10Pearls is seeking a Digital Marketing Lead who blends performance-driven strategy with hands-on execution to accelerate our brand presence and lead generation efforts globally. This role is ideal for someone who thrives at the intersection of growth marketing, content strategy, GEO/SEO/SEM, paid media, and campaign optimization, and wants to help expand 10Pearls’ narrative as a global technology leader in healthtech, fintech, telco, energy, and industrials.

This person will partner closely with leadership, sales, and global marketing teams to drive measurable pipeline impact and elevate 10Pearls’ position as an industry-leading AI and digital transformation partner.

Key Responsibilities:

Lead Generation & Growth Marketing

• Own and optimize multi-channel lead generation strategies, including paid search, paid social, retargeting, email, SEO, and ABM to increase qualified inbound pipeline.
• Design and execute targeted campaigns supporting priority practices (AI, cloud, data, Salesforce, Microsoft, Oracle, custom development).
• Build full-funnel nurture flows and conversion journeys that improve MQL → SQL velocity for enterprise buyers.

Digital Campaign Strategy & Execution

• Manage performance across landing pages, ad creative, messaging, CTAs, and audience segments.
• Collaborate with content and creative teams to produce high-performing assets (web copy, landing pages, ads, email sequences, infographics, case study promotions, webinars, etc.).
• Plan, execute, and measure always-on and campaign-based digital programs across Google Ads, LinkedIn Ads, industry platforms, and partner ecosystems.

SEO, Website Optimization & Analytics

• Lead SEO strategy: keyword research, content optimization, technical SEO guidance, and performance tracking.
• Identify and optimize high-intent landing pages for enterprise buyers and priority services.
• Use analytics tools (GA4, HubSpot, Leadfeeder, Search Console, Ahrefs, etc.) to track campaign performance and produce actionable insights.
• Continuously improve website conversion rates through CRO best practices.

CRM, Marketing Automation & Reporting

• Build and manage marketing automation workflows.
• Partner with sales to align scoring, lead routing, ICP targeting, and reporting.
• Provide dashboards and insights to leadership on campaign ROI, pipeline contribution, and customer acquisition trends.

Partnership & Ecosystem Marketing

• Support go-to-market campaigns with key partners including AWS, Microsoft, Oracle, Salesforce, and Snowflake.
• Develop co-marketing assets, partner landing pages, and joint digital activations to elevate visibility and create shared demand.

Brand & Thought Leadership Amplification

• Collaborate with content teams to elevate 10Pearls' thought leadership in AI, cloud modernization, digital transformation, and industry-specific innovation.
• Promote blogs, case studies, webinars, events, and product launches to strengthen our market presence.
• Develop social media strategies that increase engagement among enterprise decision-makers.

Qualifications

• 5-8+ years of experience in digital marketing, growth marketing, or performance marketing—preferably in B2B tech, software development, or digital transformation.
• Proven track record of driving measurable lead generation and pipeline growth.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, SEO tools, and analytics platforms.
• Experience managing marketing automation (Outreach, HubSpot).
• Strong understanding of enterprise buyer journeys in AI, cloud, software development, or related technology services.
• Ability to manage multiple campaigns simultaneously in a fast-paced, globally distributed environment.
• Excellent copywriting instincts, creative judgment, and data-driven decision-making.
• Comfortable collaborating with cross-functional teams across the US, LATAM, EMEA, and South Asia.

About 10Pearls

10Pearls is a global, purpose-driven AI-powered digital engineering partner helping businesses re-imagine, ‎digitalize, and accelerate. As an end-to-end digital technology partner, 10Pearls helps businesses create future-proof, ‎transformative ‎digital products that leverage emerging technologies. ‎10Pearls' clients ‎include Global 2000 enterprises, high growth mid-size ‎businesses, and some of the most exciting ‎start-ups from industries like healthcare, fintech, ‎energy, education, ‎real estate, retail, and hi-tech. ‎Headquartered in the Washington DC metro area, 10Pearls has product engineering and ‎software development centers in North America, Latin America, Europe, and South Asia. To learn more, visit https://10pearls.com.

We offer a competitive compensation package, including the below benefits for full-time employees:

• Strong medical, dental, and vision plans with 60% of premiums for employees and their dependents covered by 10Pearls
• Employer-funded health reimbursement account (HRA) for the high deductible health plan option
• Generous 401(k) plan with a 4% employer match and immediate vesting after 90 days of employment
• Paid time off for vacation, sick/wellness, and personal leave; separate paid parental leave program
• Employer-paid short term, long term, life, and AD&D insurance
• Additional voluntary insurance programs, including life & AD&D, critical illness, cancer, and hospital indemnity for employees and dependents
• Full access to Tysons Corner Headquarters office with amenities: a state-of-the-art gym, fully stocked kitchen with snacks and cold brew coffee on tap, and free parking on-site

10Pearls is an Equal Opportunity Employer and is committed to maintaining a diverse workplace.