Area Sales Manager (Bangalore- 8-12L per annum)

Area Assigned: Bangalore

Company Description

Xolopak India Ltd is a pioneering company in manufacturing sustainable consumable products for HORECA, Bakery and Home/Personal care industry in India. We operate in B2B and institutional business within this segment and have a pan India presence. Our products include. Paper Speciality Paper Like Thermal Roll/Pos Roll/Billing Roll. Our prestigious customers include some of the largest brands in the food and ice-cream industry.

Role Description

The Area Sales Manager will drive sales, distribution, and brand presence in the assigned territory, with a special focus on Thermal Paper products Like Thermal Roll/POS Roll/Billing Roll. The role requires strong expertise in channel management, distributor network expansion, and team leadership across General Trade, Modern Trade, and HoReCa.

Key Responsibilities

Sales & Business Growth

• Deliver sales targets (volume, value, and market share) Thermal Roll/POS Roll/Billing Roll , and other Specialty Paper Product categories.
• Expand numeric & weighted distribution, ensuring product penetration across urban and semi-urban markets.
• Drive promotional campaigns, trade schemes, and seasonal sales plans (e.g. Thermal Roll/POS Roll/Billing Roll & Other Specialty Paper ). Channel & Distribution Management
• Develop and manage distributor/stockist networks for bulk and retail sales.
• Ensure ROI for trade partners with effective supply chain and stock management.
• Strengthen presence across GT, MT, and HoReCa channels with focus on institutional buyers, hotels, restaurants, caterers, and corporates.

Team Leadership

• Manage and mentor Sales Officers / Territory Executives.
• Ensure effective market coverage through beat planning and performance monitoring.
• Drive productivity and motivation through structured sales reviews and training.

Market Development

• Tap new markets for institutional sales ( GT, hotels, hospitals, cafeterias, corporates).
• Ensure planogram compliance, visibility, and merchandising in modern trade.
• Monitor competitor pricing, market activities, and emerging trends in hygiene products and dry fruits.

Operations & Reporting

• Ensure timely order booking, billing, and payment collection.
• Maintain hygiene in sales reporting – daily/weekly MIS, market intelligence, competition mapping.

Adhere to company policies on credit, schemes, and trade promotions.

Key Skills & Competencies

• In-depth knowledge of Thermal Roll/POS Roll/Billing Roll & Other Specialty Paper.
• Strong distributor & retail relationship management.
• Hands-on experience in GT, MT & HoReCa.
• Strong negotiation, leadership, and communication skills.
• Ability to drive results in competitive FMCG categories.

Qualifications & Experience

• Graduate / MBA in Marketing, Sales, or Business Management.
• 5–10 years of experience of GT & HoReCa in FMCG / Hygiene Products / Disposable Cutlery Food & Beverages/Consumers Goods/Kitchen Appliances.
• Proven experience in launching & scaling new categories.
• Experience in handling festive/seasonal demand cycles .