MediaMasters – Program Description

Brief Description:

The WPP Media team adopts a collaborative and customer-centric approach to delivering highly valued and innovative solutions for our Agencies and Agencies' clients, including activating, and executing dynamic media campaigns.

MediaMasters is an internship plus traineeship program. It's a mix of classroom and on-the-job training with the aim of introducing fresh talent to the media world.

WPP Media is looking for fresh graduates and media enthusiasts to join MediaMasters.

3 Best things about this Job:

• Opportunity to be a part of a cohort of trainees in an exciting new unit within WPP Media.
• Learn from and work with subject matter experts and understand and experience the end-to-end cycle of media planning and deployment.
• Get exposure to live-campaign management and access to industry accredited certification programs.

Responsibilities 

Non-Biddable:

• Get exposed to Traditional media platforms – TV, Radio & Print and internal Reporting and Dashboarding tools.
• Introduction to Media Planning, Buying, Implementation, Campaign Maintenance & Campaign closure.
• Work on planning tools – BARC/YUMI, RAM, IRS/ Clear decision.
• Understanding and usage of Planning tools including Digital
• Build domain understanding on Load analysis, Channel/program performance.
• Get exposed to non-biddable digital media solutions including premium publisher inventory, reservation-led digital opportunities, content integrations, and platform-direct partnerships.
• Understand digital planning inputs such as audience behaviour, campaign objectives, seasonality, budget allocation, reach/frequency trade-offs, and channel role.
• Support digital plan development using planning, research, and reporting tools such as Comscore, Similarweb, data.ai platform dashboards, and internal planning trackers.
• Learn campaign implementation workflows including plan implementation, booking coordination, creative readiness checks, trafficking inputs, campaign maintenance, and closure documentation.
• Develop working knowledge of campaign hygiene including naming conventions, tagging dependencies, reporting accuracy, reporting and post eval formats

Biddable:

• Understand the basics of platforms & also understand the marketing objective of the brands.
• Get exposed to one or more practices amongst – Search, Social, E-Comm and Programmatic
• Develop capabilities to translate theory into practice.
• Understand the basics of campaign structure while executing search/social/programmatic/e-comm campaigns.
• Work on keyword & Audience research, assessment & preparing a commentary on findings and understanding steps to create an effective campaign report.

 

Performance:

• Understand business objectives, revenue goals, and marketing strategy for brands.

• Get exposure to cross-channel planning including Paid Media, Organic (SEO/ASO), and Analytics.

• Develop capabilities to translate business problems into measurable performance strategies and solutions.

• Understand end-to-end consumer journey and identify optimization opportunities.

Programmatic:

• You will be the owner of transforming the agency’s digital media buying from “manual” insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.
• Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery.
• Provide support to in capacity planning & resource management for the team.
• Be accountable for consistent delivery to WPP Media regional teams by ensuring a high quality of output.

Influencer Marketing:

• Assist in planning, creating, and publishing content across social media platforms as per brand guidelines and campaign requirements.
• Coordinate with influencers and creators for briefs, follow-ups, content approvals, and timely delivery of posts.
• Track content performance using basic analytics tools and share regular updates with the team.
• Work closely with internal teams and external partners to ensure smooth execution of campaigns and on-time completion of tasks.

 

What will you need:

• Graduate/Postgraduate in Mass Communication, BMM, BMS, or related fields (Open to 2025 & 2026)
• Relevant experience of 0 to 6 months/certification in Digital Marketing with Google analytics understanding would be an added advantage.
• Analytical bent of mind with a knack for data and number crunching.
• Understanding of Google Ads, Google Analytics, Bid Management Tools, or Programmatic platforms would be added to the advantage.
• Strong written and oral communication skills, ability to communicate effectively with non-technical business users as well as technical counterparts.
• Curiosity and keen to learn, with an interest in the digital industry
• Good problem solver