Growth Marketing Manager For India's Experiential Commerce Platform (Karnataka)

Job Title Growth Marketing Lead Location Bangalore In office Experience 4-8 years mid-level Compensation up to 30 LPA Reporting - CMO About the employer brand The brand is on a mission to create India s most immersive and trusted gadget-buying platform by bringing the experience home Customers can book free in-home demos of the latest smart devices across categories explore and compare options and get personalized recommendations all without visiting a store By combining the ease of online browsing with the confidence of offline interaction Epik empowers smarter regret-free tech purchases Role Overview As the Growth Marketing Lead you ll own and drive the full-funnel growth engine spanning performance marketing CRM content creation brand partnerships and on-ground society activations You ll be responsible for building top-of-funnel demand and optimizing conversion across channels You re part creative storyteller part data-driven marketer equally comfortable brainstorming Instagram reels and fine-tuning ROAS on Meta This is a high-ownership role where strategy meets hands-on execution Society Activation On-ground Demand Gen 1 Plan and execute community activations across premium housing societies e g Sobha Prestige 2 Manage live demo events targeting 300 households per society 3 Capture leads testimonials and spark local word-of-mouth Meta Google Performance Marketing 1 Own execution across Meta and Google Ads 2 Scale demos while optimizing CAC and funnel drop-offs 3 Test formats videos statics reels and iterate based on funnel insights Ad Films Content Production 1 Collaborate with internal creative teams on UGC scripted ads and testimonials 2 Assist with influencer shoots and ensure performance storytelling aligns with brand tone Brand Collab Mid-funnel Campaigns 1 Collaborate with partner brands to leverage high-intent user data e g abandoned carts 2 Run conversion-focused mid-funnel campaigns via ads WhatsApp CRM 3 Build strong relationships with partner marketing teams Influencer Marketing 1 Identify and manage influencers across categories like tech home and lifestyle 2 Own briefing execution and performance tracking 3 Repurpose content into ads and short-form video formats CRM Funnel Communication 1 Own WhatsApp email and SMS flows across the entire customer lifecycle 2 Align closely with tech and CS teams for automation and handoff triggers 3 Monitor performance metrics and run win-back and re-engagement campaigns Social Media Strategy 1 Build and manage content strategy across Instagram LinkedIn and YouTube 2 Post using brand UGC event content with strong design coordination 3 Drive recall and excitement through weekly engagement SEO Organic Growth 1 Optimize SEO across product listings demo pages and blogs 2 Research keywords and build backlinks for best gadgets home demos etc 3 Track improvements in traffic domain authority and impressions Job Requirements Mandatory Skills Bachelor s degree in Marketing Business Communications or a related field MBA is a plus 4-7 years in growth marketing digital marketing or performance-led roles Hands-on experience with Meta and Google Ads managing campaigns end-to-end Ability to plan and execute offline activations or society community events Familiarity with content production scripting storyboarding and coordinating video shoots Practical understanding of SEO best practices keyword research on-page optimization and backlinks Proven ability to manage social media channels like Instagram LinkedIn and YouTube Willingness to work as an individual contributor and cross collaborate with internal external teams Good to have Excellent project management and cross-functional collaboration skills Data-driven mindset with a bias for experimentation and iteration What you get High-ownership role at a fast-growing consumer tech startup A chance to build a category-defining offline online experience Exposure to full-funnel growth from on-ground activations to digital performance Work directly with founders and cross-functional teams to shape strategy About WinnerBrands At WinnerBrands we are on a mission to create a community of the brightest marketing minds to deliver impactful rewarding and purposeful work by collaborating contributing co-learning with smart peers Backed by Busybeebrands com a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners freelance part-time or full-time Request to visit our community page at https www winnerbrands in talentcommunity Registration implies consent to our privacy policies Thanks WB Consultant Department Growth Role Growth Manager Leads - Internet B2C Locations Bengaluru