Digital Ads & Performance Marketing Manager

BlackToe Running is building Canada’s premier run specialty brand — combining retail, community, and performance-driven e-commerce.

We’re hiring a Digital Ads & Performance Marketing Manager to own and scale paid acquisition while helping drive smarter decisions across email, creative, and overall online performance.

WHAT YOU’LL DO:

• Own and optimize Meta (Facebook/Instagram), Tik Tok and Google (Search, Shopping, YouTube) campaigns
• Manage budgets, targeting, testing, and performance (ROAS, CAC, MER)
• Drive performance insights across paid media and Klaviyo to improve customer acquisition and retention
• Analyze email performance (campaigns and flows) and identify opportunities to improve segmentation and revenue
• Build a structured creative testing engine (weekly testing, clear winners, scaling)
• Collaborate with e-commerce, marketing, and communications to align campaigns across channels

WHO YOU ARE

• 3–6 years in performance marketing
• Strong hands-on experience with Meta Ads and Google Ads
• Experience with Klaviyo or similar email platforms
• Analytical, fast-moving, and comfortable testing and iterating
• Bonus: retail/DTC experience or interest in running/fitness
• More Bonus: visual creativity, and knowing "what looks good"

WHAT SUCCESS LOOKS LIKE:

• Improved ROAS, CAC, and overall marketing efficiency
• Stronger integration between paid media and email
• Faster, more effective creative testing
• Clear visibility into what’s driving growth

COMPENSATION

• $65,000 – $75,000 base (depending on experience)
• Bonus based on personal and company performance

WHY THIS ROLE:

• Real ownership and impact on a growing medium sized business
• Opportunity to help scale to the next level
• Work with a passionate, community-driven brand
• Candidate must be based in Toronto and able to work in our offices in King West.