Email Marketing Specialist at Bethesda, MD

Email Marketing Specialist job at Walker & Dunlop. Bethesda, MD.

Department:

Marketing

We are Walker & Dunlop. We are one of the largest providers of capital to the commercial real estate industry, enabling real estate owners and operators to bring their visions of communities — where people live, work, shop, and play — to life. We are committed to creating meaningful social, environmental, and economic change in our communities. We believe seeking diverse talent and promoting the inclusion of all perspectives are more than moral imperatives – they are critical to our success and ability to innovate and grow.

Department Overview

Our Marketing department focuses on building and promoting the W&D brand to ensure that everyone understands the benefits of W&D. Our specialized marketing experts collaborate to provide excellent service internally and externally. Our specialties include Brand & Content, Creative, Marketing Strategy & Planning, Digital (Web, Email and Advertising), PR/Social Media, Events, and Operations and Analytics.

The Impact You Will Have

As an Email Specialist, you will be responsible for the development and optimization of email marketing campaigns. This role is part of Walker & Dunlop’s digital marketing team and reports to the Senior Digital Marketing Manager.

Joining our team represents an exciting opportunity to get exposure to a wide range of digital channels and tactics in a fast-paced, hands-on environment. An eye for detail, eagerness to learn new skills, a high degree of adaptability in the face of new information or priorities, and a collaborative attitude toward teammates and stakeholders will be critical to your success in this role.

If you have a solutions-oriented mindset, attitude of continuous learning, and spirit of kindness toward others, you’ll fit in well with our team. We follow a hybrid work schedule, with in-office presence expected at least three days per week.

Primary Responsibilities

Build, test, deploy, and analyze email marketing campaigns

Review all email marketing campaigns for accuracy and quality prior to deployment

Ensure all marketing emails follow W&D’s best practices for branding and compliance

Clean, organize, and manage contact data in Iterable (ESP)

Assist with building email automations

Coordinate communication and collaboration with Iterable (ESP), other service providers / technology vendors, and internal stakeholders

Assist Senior Digital Marketing Manager in developing email marketing strategy and tactics to support business line marketing plans

Attendance is generally 8:30 am – 5:30 pm local time Monday through Friday with the ability to work up to 2 of those days remotely.

Education and Experience

Bachelor's degree or equivalent working experience

2-4 years in email or digital marketing

Experience working in email marketing platforms such as Iterable, Mailchimp, HubSpot, Klaviyo, or Salesforce Marketing Cloud

Working knowledge of HTML/CSS is a plus, but not required

Knowledge, skills, and abilities

Excellent proofreading skills with an eye for good design and layout

Detail-oriented mindset with a drive to exceed expectations

Ability to complete projects independently and strong time-management skills

Basic familiarity with data cleanup and analysis in Excel

Familiarity with email marketing best practices

Ability to manage multiple priorities concurrently while maintaining high standards of quality

Versatility, flexibility, and a willingness to adapt to new challenges

Ability to work collaboratively with others

Ability to show ownership of your work, take on challenges and acknowledge growth opportunities, and demonstrate patience when learning new processes

Courtesy, respect, and thoughtfulness in teaming with colleagues and other stakeholders

This position has an estimated base salary of $65,000 - $75,000 plus a discretionary bonus. An employment offer is based on the applicant’s relevant work experience, applicable knowledge, skills, abilities, internal equity, and alignment with market data.

What We Offer

The opportunity to join one of Fortune Magazine’s Great Places to Work winners from 2015-2023

Comprehensive benefit options that have earned Walker & Dunlop the silver level of the 2022 Cigna Healthy Workforce Designation, some of which include:

• Up to 83% subsidized medical payroll deductions
• Competitive dental and vision benefits
• 401(k) + match
• Pre-tax transit and commuting benefits
• A robust health and wellness program – earn cash rewards and gain access to resources that promote health, engagement, and balance
• Paid maternity and parental leave, as well as other family paid leave programs
• Company-paid life, short and long-term disability insurance
• Health Savings Account and Healthcare and Dependent Care Flexible Spending

Commitment to diversity, equity, and inclusion, with employee resource groups organizing activities and providing a space for open communication

Career development opportunities

Empowerment and encouragement to give back – volunteer hours and donation matching

EEO Statement

We are committed to equity in all steps of the recruitment and employment experience. We believe in equal access to opportunities in our workplace. We do not tolerate discrimination, including harassment, based on any characteristic protected by applicable law, such as race, color, national origin, religion, gender identity, sexual orientation, sex, age, disability, veteran or military status, and genetic information. We strive to be a safe place to ask questions, build professional relationships, and develop careers.

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