About The Role

We are looking for a Regional Brand Manager to join our Asia Pacific Marketing Team in India who will contribute as a key member of the Emerging Asia Business Team through your subject matter expertise for the India and South Asia markets, partner with regional sales leadership to be responsible for both upstream and commercial marketing activity in primary markets.

Responsibilities

• Drive regional market and customer assessment, uncover market and competitive insights for segmentation, targeting, positioning, launching, messaging, and inform to implementation of global strategy in region.
• Define and execute regional marketing strategy to capture market opportunities and deliver profitable growth (e.g. identify product growth and expansion opportunities).
• Own regional product lifecycle management efforts to include demand plans, field actions, pricing review processes, eNumeration needs, etc.
• Responsible for regional product launch including readiness review, sales & channel training, adaptation of global promotional materials, launch metrics and reporting, and drive collaborative efforts on product training, market access, etc.
• Support clinical education and procedure to ensure product fitness-for-use.
• Develop and execute regional commercial marketing plans in field in partnership with Sales for focused disease areas and prioritized products.
• Develop and lead customer facing educational event and promotional activities in collaboration with Sales and Functional Marketing and understand compliance and regional regulatory constraints and nuances.
• Develop value proposition, aligned with our product concepts and economic value claims, and execute effective communication to targeted customer segments in focused markets in region.
• Develop and monitor KPIs and respective metrics to measure ROI and marketing effectiveness and act upon the results.
• Build the Gore brand through product(s) branding initiatives.

Required Qualifications

• At least 10 years of experience in strategic marketing, product marketing, product management roles, clinical marketing, essential knowledge of general surgery (e.g. hernia repair).
• Proven experience in new product introduction and launch in India and ASEAN markets.
• Proven experience in developing and executing commercial marketing plans to capitalize on revenue generating opportunities.
• Proven experience and knowledge in clinical education and case support in field.
• Proven ability to build relationships with clinical customers, in particular key physician thought leaders, and track record of successful execution of face to face and virtual customer events.
• Demonstrated ability to partner with the sales organization and business partners to drive profitable growth across India and South Asian countries, while work independently with critical thinking and problem-solving capabilities.
• Demonstrated ability to drive regional market assessments and uncover market insights and trends.
• Demonstrated success influencing and integrating within and across teams and functions to execute against strategic plans, especially in ambiguous environments.
• Excellent written and verbal communication (English) and interpersonal skills.
• High ethical standards and respect of compliance.
• Bachelor’s degree in clinical, marketing, or related discipline.
• Ability to travel overnight (up to 50%).

Desired Qualifications

• Prior experience in the endovascular intervention category is a plus.
• Experience of measuring ROI for marketing investments is a plus.
• One or more India local language capability is a plus.