Marketing Account Manager

Company Description

Verge Marketing (VM) is a Halifax-based marketing firm renowned for its personalized approach and focus on client partnership. From initial concept to final execution, VM collaborates closely with clients to bring their brand vision to life. The company has worked with a diverse portfolio of clients, including HARVEST Clean Eats, Vitality Medi Spa, Pharmasave, and Lloyoll Prefabs, among others. VM provides both short-term expertise and long-term brand strategy to meet the unique needs of each client.

Role Description

We’re looking for a strategic, client-facing marketing lead to manage and grow a portfolio of accounts. This role combines big-picture thinking with hands-on execution across social media, email marketing, and web.

You’ll lead client communication, oversee content strategy and creation, and ensure all work aligns with brand goals. From monthly content planning to campaign execution and photoshoots, you’ll own the full marketing lifecycle.

You’ll also track performance, deliver insights through monthly reporting, and continuously optimize results. Internally, you’ll manage and mentor a Social Media Coordinator, ensuring high-quality output across all deliverables.

Responsibilities

• Lead client relationships and act as the main point of contact
• Manage client accounts, including social media and email marketing strategy
• Plan and execute monthly content calendars aligned with brand goals
• Source, create, and oversee high-performing content across social platforms
• Develop and execute email campaigns (Klaviyo, Mailchimp)
• Coordinate and direct client photoshoots (concept through execution)
• Design on-brand assets and graphics (e.g., Canva)
• Manage and update client websites (Shopify, Wix, Squarespace, etc.)
• Analyze performance and deliver monthly reports with actionable insights
• Manage and mentor the Social Media Coordinator, including task delegation

Qualifications

• Bachelor's degree in Marketing or equivalent experience
• ~2-3 years of experience in marketing
• Strong written communication skills with exceptional attention to detail
• Ability to confidently lead client relationships
• Proven ability to manage multiple projects and priorities effectively
• Solid understanding of social media trends and digital marketing strategies
• An eye for design and aesthetic judgment
• Self-motivated with the ability to take ownership of tasks and work independently
• Highly efficient and organized, with a track record of meeting deadlines

Compensation & Work Environment

This is a hybrid role based in Halifax, with an expectation of approximately 3 days per week in-office.

Starting salary for this position ranges from $50,000–$60,000 annually, depending on experience and qualifications.