Lead, Marketing Acute APAC

Lead, Marketing – Acute APAC

Company: Vantive

Location: Singapore / Malaysia (Remote) / New Zealand (Remote) / Taiwan (Remote) / South Korea (Remote) and other APAC locations

Job Requisition ID: JR - 195089

Employment Type: Full-Time

Job Summary

Vantive is hiring a Lead, Marketing – Acute APAC to drive regional marketing strategy, product lifecycle management, go-to-market execution, and marketing communications for the Acute Care portfolio across the Asia-Pacific region. The role focuses on accelerating therapy adoption, supporting product launches, leading omnichannel marketing initiatives, and collaborating with cross-functional teams to achieve regional business growth.

Key Responsibilities

Product Marketing & Strategy

• Lead regional marketing strategy for Critical Care CRRT (Continuous Renal Replacement Therapy) products across APAC.
• Develop and execute go-to-market strategies for new product launches.
• Manage product lifecycle and portfolio optimization.
• Analyze market trends, customer insights, and competitor activities.
• Drive therapy adoption and regional growth initiatives.
• Support pricing strategy, product positioning, and value proposition development.
• Collaborate with Global Marketing and country teams for portfolio planning.
• Provide regional input for global product pipeline and lifecycle decisions.
• Promote best practices for CRRT adoption and Center of Excellence development.
• Partner with Digital Enterprise teams for Acute digital solution launches.

Marketing Communications

• Lead regional marketing communication strategy for the Acute Care portfolio.
• Align key marketing messages across APAC markets.
• Oversee content localization and omnichannel marketing campaigns.
• Ensure promotional materials comply with Medical, Regulatory, and Legal requirements.
• Coordinate with external agencies and internal stakeholders.
• Monitor campaign performance and optimize marketing KPIs.
• Develop communication frameworks for healthcare professionals, hospitals, and payers.
• Support speaker programs, flagship events, and regional marketing initiatives.
• Act as Subject Matter Expert (SME) for marketing platforms such as Monday.com.

Business & Leadership

• Drive regional business growth and therapy adoption targets.
• Manage marketing initiatives across multiple APAC countries.
• Collaborate with Medical, Regulatory, Commercial Excellence, and Market Access teams.
• Lead cross-functional projects and strategic regional initiatives.
• Support marketing governance and execution excellence.
• Travel across APAC as required (up to 30%).

Required Skills

• Product Marketing
• Strategic Marketing
• Go-to-Market (GTM) Strategy
• Product Lifecycle Management
• Product Launch Management
• Portfolio Management
• Marketing Communications
• Omnichannel Marketing
• Digital Marketing
• Market Analysis
• Competitive Intelligence
• Pricing Strategy
• Brand Management
• Stakeholder Management
• Cross-functional Leadership
• Market Access
• Commercial Excellence
• Healthcare Marketing
• Critical Care Products
• CRRT (Continuous Renal Replacement Therapy)
• Campaign Performance Analysis
• Customer Insights
• Business Strategy
• Project Management
• Monday.com
• Communication & Leadership Skills

Eligibility

• Bachelor's degree or higher in Marketing, Business Administration, Life Sciences, or a related field.
• Medical, clinical, or healthcare industry background is preferred.
• Experience in multinational healthcare, medical device, or life sciences organizations.

Experience

Required Experience: Minimum 5+ years of progressive experience in Product Marketing, Healthcare Marketing, Medical Devices, Life Sciences, or Commercial Strategy, including product launches and regional marketing leadership.

Salary Package (Estimated Market Standard)

Singapore: SGD 110,000 – SGD 150,000 per year (depending on experience, regional responsibilities, and interview performance).

Equivalent (India Market Reference): ₹45 LPA – ₹70 LPA (for comparable regional marketing leadership roles in multinational healthcare companies).

Work Mode

• Full-Time
• Hybrid/Remote (Location dependent)
• Multiple APAC Locations
• Up to 30% international travel

Why Join Vantive?

• Lead marketing strategy across the Asia-Pacific region.
• Work with innovative kidney care and acute therapy solutions.
• Exposure to global product launches and digital healthcare initiatives.
• Collaborate with international medical, regulatory, and commercial teams.
• Opportunity to influence regional business growth and patient outcomes.
• Strong career development within a global healthcare organization.

About Vantive

Vantive is a global healthcare company specializing in kidney care and vital organ therapies. With over 70 years of innovation, the company develops advanced dialysis technologies, critical care solutions, and digital healthcare platforms that improve patient outcomes and support healthcare professionals worldwide. Vantive is committed to extending lives, expanding treatment possibilities, and advancing the future of vital organ therapy through innovation, clinical excellence, and patient-centered care.