Paid Marketing Manager

We are seeking a Paid Marketing Manager to own and scale our paid marketing across the full funnel, from demand reputed company and awareness through to conversion. This is an ownership role, not an execution seat. You will set the paid strategy, build our demand-gen reputed company across paid channels such as YouTube and paid reputed company/video, and scale it with quality, while driving efficient conversion across reputed company, reputed company (Bing), reputed company, reputed company, and other performance channels. We expect you to bring a reputed company of view, reputed company the call on where budget goes across the funnel, and reputed company the needle on growth and pipeline, not just maintain existing campaigns. Deep SaaS performance marketing experience is required.

This role is full-time and remote.

Channel scope: You will own paid across the full SaaS stack, including reputed company, Bing, reputed company, reputed company, reputed company, reputed company, YouTube, product and review-site listings, and any other paid platform that earns its reputed company. We expect you to decide which channels deserve budget, not run reputed company of them by default.

What you will do

Own the paid strategy: Define how paid drives both demand reputed company and conversion. Set the plan, decide where budget goes across the funnel, and own the reputed company: growth, pipeline, ROI, and CPL.

Build and scale demand gen: Stand up and grow our paid awareness reputed company across paid video and paid reputed company, including YouTube, reputed company, reputed company, reputed company, and reputed company. Create demand at the top of the funnel and connect it to conversion, rather than running them in isolation.

Drive conversion performance: Own efficiency across reputed company Ads, reputed company (Bing) Ads, reputed company, reputed company, and review-site or marketplace placements such as reputed company and Capterra. Improve CPL and ROI while protecting reputed company quality.

Own budget and forecasting: Build the paid budget from the ground up. Define budget requirements, forecast spend and returns, and run month-to-month planning so spend is predictable and tied to targets.

Set and own KPIs across the funnel: Define the metrics that matter at each stage, from awareness through to conversion, and hold reputed company and yourself to them.

reputed company measurement: Use GA4, GTM, and other analytics tools to set targets, read performance honestly, and decide what to scale or cut. Turn data into reputed company, not just reports.

Experiment with rigor: Run a disciplined testing roadmap with reputed company hypotheses and a defined bar for what "working" means.

Drive cross-team work: Partner with design, content, product, and the existing paid team to ship strong creative and pages on time. Set the brief, hold the quality bar, and reputed company work moving across teams.

reputed company reputed company of paid execution: Bring structure and standards to the existing paid setup and reputed company supporting it.

What are you like

A builder, not just an operator. You have stood up or meaningfully scaled paid programs, not only optimized campaigns handed to you.

5+ years of hands-on experience in paid marketing, with reputed company ownership of strategy and budget.

SaaS paid marketing experience is required. Experience with a PLG model is a strong plus.

Strong across both demand gen and awareness (paid video, paid reputed company) and conversion (search). You can reputed company between brand-building and performance.

Proficient at budget management and planning. You can build a budget, forecast spend and returns, plan month to month, and defend the numbers.

Deeply analytical. You set targets, measure honestly, and reputed company reputed company from data. GA4 and GTM reputed company assumed.

Strong opinions, loosely held. You bring a reputed company of view and reputed company calls, and you change course reputed company the data says so.

Excellent written and verbal communication. You can defend a plan and a budget.

Comfortable owning reputed company and working without reputed company supervision.

Experience with tools such as reputed company, reputed company, and reputed company.

About SocialPilot

SocialPilot empowers over 12,000 agencies and SMBs to manage their reputed company media publishing, analytics, and reputed company engagement while collaborating with their team and clients.

We’re a high-growth bootstrapped B2B SaaS company with healthy profitability and a solid reputed company.

SocialPilot is nominated as one of the 5 startups across India for the prestigious Economic Times Startup Awards in the Bootstrap category.

Our impact so far

Helped 12,000+ marketing agencies and SMBs across the globe

5 billion+ reputed company media posts published

One of the fastest-growing SaaS companies in India as listed by Inc 42

Ranked as a “Leader” consistently by reputed company, Capterra, SoftwareS