Director, Growth Marketing

Position Summary: 

This is a builder role, not a maintainer role — equal parts strategy and execution. You're the most senior growth marketing hire on a team that's re-building its demand generation engine. You'll have the budget, a team, and direct access to leadership to do it.

You'll be marketing into two of the most sought-after B2B buyer groups in health tech: payers with long procurement cycles and multiple clinical/financial stakeholders, and providers balancing patient experience against margin pressure. If you want to prove you can build and run demand gen at enterprise scale, in a category where the sales cycle actually tests your craft, this is that proving ground.

You're inheriting a full, well-funded MarTech stack — Salesforce, Pardot, Bizible, Demandbase, and Qualified — and the website itself, but the job isn't to just run any of it as-is. We want someone who rebuilds how that stack operates to be agentic-first: designing AI agents that pull signal to plan campaigns, launch and sequence them across channels, and continuously test and optimize without manual hand-offs between tools.

What You'll Do:

• Own and optimize our tech stack and website
• Own pipeline generation across paid search, paid social (LinkedIn), SEO, content, lifecycle/email, and account-based marketing
• Continuously test messaging, creative, and campaign structure — and bring examples of non-boilerplate campaigns that actually moved pipeline
• Own reporting: define KPIs and dashboards, and keep pipeline numbers trusted by Sales
• Own the AI-Native Workflow strategy and AI Engine Optimization (AEO): as buyers increasingly use LLMs to research vendors, you have ideas on how to build League's presence in those results
• Strategically partner cross-functionally with Sales, Product Marketing and Revenue Operations 

Security-Related Responsibilities

• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

What You'll Bring:

• 7+ years in B2B demand generation or growth marketing, with real ownership of pipeline outcomes — not just campaign support
• Enterprise background: you've marketed to large, complex organizations with long sales cycles and multiple stakeholders; payer or provider experience is a strong plus
• Hands-on across the full stack: paid search, paid social (LinkedIn), SEO, content, and account-based marketing
• Fluent in the pipeline metrics that matter here — MQL/SQL/SQO conversion, pipeline contribution, cost per opportunity — not just CAC/LTV/ROAS
• Real experience building AI agents or automations, not just prompting a chatbot — bonus if you already gravitate toward MCP-first, Salesforce-native tools
• Strategic and hands-on: you're equally excited to set the plan and execute it
• Bonus: experience with ABM platforms like Demandbase or 6sense
• Bonus: experience in HealthTech, FinTech, InsurTech, or other large enterprise-focused products