Conversion Rate Optimisation (CRO) Specialist Needed – Turn 200+ Weekly Leads Into Bookings

Description

We are a premium empowerment photography studio based in Australia.

We generate 200+ leads per week through Meta ads.

👉 Our problem is NOT traffic.

👉 Our problem is conversion.

Many leads:

Apply

Don’t respond

Ghost

Or never complete their booking

We are looking for someone who can analyse, diagnose, and improve our funnel performance — not just build pages.

🎯 Your Role

Your job is simple (but not easy):

👉 Increase the % of leads that turn into paid bookings

You will:

Analyse where leads drop off in our funnel

Identify why people hesitate or don’t act

Recommend and implement improvements

Work with our existing team to execute changes

🧠 What You’ll Be Working With

Funnel includes:

Lead capture

Qualification flow

“You’ve been selected” page

Booking page ($79 deposit)

SMS + email follow-up

Tech stack:

Go High Level

Meta Ads (already generating leads)

⚠️ IMPORTANT: What This Role Is NOT

This is NOT:

A Google Ads role

An SEO role

A basic funnel builder role

A VA position

If your solution to conversion problems is “run better ads” — this role is not for you.

✅ What We’re Looking For

You must:

Understand conversion psychology, not just tools

Be able to analyse funnels and identify drop-off points

Think in terms of:

Behaviour

Objections

Decision-making

You should be comfortable answering questions like:

Why would someone apply but not book?

What causes hesitation at a deposit stage?

How do you reduce ghosting without pressure?

💡 What Success Looks Like

Within 60–90 days:

Higher % of leads booking without phone calls

Improved deposit conversion rates

Reduced ghosting and drop-offs

Clear data-driven improvements

💰 Budget

Starting: $50–$100 AUD/hour depending on experience

Potential for long-term role based on performance

🧪 APPLICATION (READ CAREFULLY – THIS IS REQUIRED)

To apply, you MUST:

1. Answer this:

We generate high volumes of leads, but many do not complete their booking.

👉 What are the first 3 things you would look at to diagnose the problem?

2. (Highly preferred)

Record a short Loom (5–10 mins) explaining:

Where you think the issue is

What you would test or improve first

🚫 Applications will be ignored if:

You send a generic copy/paste response

You talk only about ads or traffic

You do not answer the question above

🔥 Final Note

We are not looking for someone to “do tasks”.

We are looking for someone who: 👉 Sees a funnel and immediately thinks

“this is where people are dropping off and here’s how I’d fix it.”

If that’s you — we’d love to hear from you.