Conversion Rate Optimisation (CRO) Needed for 2 Existing Course Funnels (Systeme.io)

I’m looking for a CRO-focused funnel specialist to audit and optimize 2 existing course funnels built in Systeme.io.

IMPORTANT: This is not a design job. I’m specifically looking for someone who understands conversion, user behavior, and improving sales performance.

Context:

• High-intent SEO blog + email list

Funnels - 2 Online Digital Courses

The funnels are built but not optimised — I need someone to improve conversion rates, not just build pages.

Scope (Phase 1 – Audit):

• Review both funnels end-to-end:
• Opt-in pages
• Sales pages (enhanced/created, currently sitting on site url)
• Checkout optimising pages in sales funnel
• Email sequences (if applicable)
• Identify:
• Conversion bottlenecks
• Messaging issues
• Structural problems
• Missed opportunities (upsells, CTAs, flow)
• Provide a clear, prioritised improvement plan:
• Changes, Why it matters, Expected impact

Scope (Phase 2 – Implementation, if a good fit):

• Rewrite / improve sales page structure and copy
• Optimize funnel flow (cold vs warm traffic)
• Improve CTAs and objection handling
• Suggest simple A/B tests
• Refine email sequence for conversions

What I’m NOT looking for:

• Pure designers
• Generic “marketing” advice
• People who rely only on templates

Ideal candidate:

• Proven experience in CRO / direct response / funnel optimization
• native english ideally
• Experience with course or info-product funnels
• Understands difference between cold vs warm traffic
• Can think strategically and explain reasoning clearly
• Experience with Systeme.io

If you got this far:

1. If a course sales page is getting traffic but low conversions, what are the first 3 things you would check or change?

2. How would you approach optimising a funnel differently for:

• Cold SEO traffic
• Warm email traffic

3. Share 1–2 examples where you improved conversion rates (brief is fine or links)

Budget:

Open to fixed price for audit (Phase 1), with potential for ongoing work if it’s a strong fit or full project fixed price (state timeframe)

Looking for someone practical, direct, and results-focused — not overcomplicated. Sales word smithing, technical enough for A/B testing and optimising.

If you understand conversion, this will be a straightforward project.