Role Overview
Upwork is hiring a mid-level CRO Specialist Needed (E-commerce, GA4, Funnel Analysis, UX). This is a contract remote role, with the team based in Remote. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We are looking for an experienced CRO specialist to conduct a full conversion rate optimization audit for an e-commerce fashion brand (mid-size, scaling, EU expansion stage).
Context:
Conversion rate has been declining over the last quarter. We need to identify where and why we are losing users across the funnel and define clear, actionable improvements.
Scope of Work:
Funnel Analysis
Analyze full funnel: Homepage → Category/Product → Cart → Checkout → Purchase
Identify drop-off points and quantify losses
Segmentation Analysis
Traffic channels (paid, organic, direct, social)
Devices (mobile vs desktop)
Geo (Ukraine / EU markets)
New vs returning users
Checkout & Cart Analysis
Identify reasons for cart abandonment
UX friction points (forms, payment, delivery clarity)
Product Page Analysis
Behavior: add-to-cart vs purchase gaps
Identify issues with product presentation, trust signals, sizing, content
Technical Audit
GA4 setup validation (events, conversions, attribution logic)
Page speed & performance issues
Critical UX bugs (mobile-first priority)
Customer Journey Review
Identify friction in decision-making process
Messaging gaps, trust issues, cognitive overload
Deliverables:
CRO Audit Presentation (Google Slides / PDF) including:
Clear problem areas with data-backed insights
Estimated impact on revenue
Prioritized Action Plan:
Top 10–15 fixes (quick wins + high-impact changes)
A/B Testing Hypotheses:
Structured list with expected outcomes
Requirements
Proven experience in CRO for e-commerce (fashion is a plus)
Strong GA4 skills (event-based analysis required)
Experience with UX analysis tools (Hotjar, Clarity, etc.)
Ability to translate data into business impact (not just reports)
Nice to have
Experience with Shopify / WooCommerce
Work with EU markets
Experience scaling brands (not just small stores)
Timeline & Budget:
Timeline: up to 14 days
Budget: $400–500 (fixed price, negotiable based on experience)
To apply, please include:
2–3 relevant case studies (before/after metrics preferred)
Example of a CRO audit (or part of it)
Your approach: how you typically structure CRO analysis
Important:
We are not looking for generic audits. We need deep analysis with clear prioritization and real business impact.
Frequently Asked Questions
How do I apply for the CRO Specialist Needed (E-commerce, GA4, Funnel Analysis, UX) position at Upwork?
Use the Apply button above to submit your application directly to Upwork. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Is the CRO Specialist Needed (E-commerce, GA4, Funnel Analysis, UX) role at Upwork remote?
Yes. This is a remote role. The team is based in Remote, but the position itself does not require relocating to that office.
What does a CRO Specialist Needed (E-commerce, GA4, Funnel Analysis, UX) at Upwork earn?
Upwork has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the CRO Specialist Needed (E-commerce, GA4, Funnel Analysis, UX) role at Upwork posted?
This role was posted on April 21, 2026 (48 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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