Growth Marketing Manager (Web + Mobile)

Experience

: 7.00 + years

Salary

: INR 3000000-4000000 / year (based on experience)

Shift

: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type

: Remote

Placement Type

: Full time Permanent Position

**(*Note: This is a requirement for Uplers)

**What do you need for this opportunity?

Must have skills required:

Growth Marketing, user acquisition, Subscription

Uplers is Looking for:****

Shift Time:

6 PM to 3 AM IST (US timezone)

12 months contract

Role Overview

We are seeking a data-driven and experiment-oriented Growth Marketing Manager to lead user acquisition and performance marketing across both web and mobile platforms. This role will own full-funnel growth strategy, channel performance, experimentation, and cross-functional execution to drive high-quality subscriber growth and long-term retention in a consumer subscription business.

Core Responsibilities

Growth Strategy & Channel Leadership (Web + Mobile)

• Develop and execute integrated acquisition strategies across web and app ecosystems.
• Own and scale performance marketing channels including:
• Meta
• Google (Search, Display, App Campaigns)
• Programmatic partners
• Apple Search Ads
• TikTok, Pinterest
• Affiliate networks
• Build and optimize full-funnel acquisition campaigns focused on efficiency, scale, and high-quality subscribers.
• Structure and lead ongoing experimentation across:
• Creative concepts
• Audience targeting
• Bidding strategies
• Landing pages and app store assets
• Trial flows and onboarding experiences
• Identify and unlock new growth levers (e.g., influencers, podcast advertising, emerging platforms).

Full-Funnel Performance & Optimization

• Own KPIs across the acquisition funnel, including:
• CAC / CPI / CPT
• ROAS
• Trial start rate
• Subscription conversion rate
• Retention
• LTV:CAC ratios
• Own and optimize the end-to-end user journey — from impression to trial to subscription to retention.
• Partner with Product and Engineering to:
• Improve landing page conversion (web)
• Optimize trial-to-subscription flows (mobile)
• Design and execute A/B tests
• Drive CRO initiatives including funnel analysis and landing page experimentation.

Analytics, Attribution & Forecasting

• Own acquisition reporting, projections, and budget pacing to achieve monthly and quarterly goals.
• Collaborate with Data teams to:
• Refine attribution models (web + mobile)
• Ensure accurate event tracking
• Improve measurement frameworks
• Maintain strong proficiency in:
• Google Analytics, Looker (or similar BI tools)
• Mobile attribution platforms (e.g., AppsFlyer)
• SKAdNetwork and iOS privacy changes (ATT)
• Translate performance data into actionable insights and clear executive-level communication.

Creative & Messaging Partnership

• Partner closely with Creative teams to develop high-performing assets:
• Video
• Static
• UGC-style content
• Story-driven concepts tailored to families and parents
• Use performance data to guide creative briefs and iteration roadmaps.
• Balance brand integrity with performance outcomes while scaling winning creatives.
• Cross-Functional & External Partnership
• Align with Product, CRM, Operations, and Engineering to ensure seamless post-click and post-install experiences that support retention and lifetime value.
• Build strong relationships with platform partners and manage agency/vendor relationships.
• Communicate results, learnings, and recommendations clearly across teams and leadership.

Must-Have

• 4–6+ years of experience in performance marketing or user acquisition (web and/or mobile).
• Hands-on experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel.
• Experience in consumer subscription businesses (trial-based products preferred).
• Strong understanding of:
• Web and app conversion funnels
• LTV modeling and subscription economics
• Attribution and measurement
• Experience managing multi-million-dollar budgets and optimizing toward CAC and ROAS targets.
• Hands-on experience with experimentation frameworks and A/B testing.
• Strong analytical skills with experience using GA, Looker, Excel, or Sheets.

Nice to Have

• Exp