Performance Marketing Specialist (PPC Google Ads Meta Ads)

Job Description

We are looking for a performance-driven Digital Marketing Specialist with hands-on experience in Google Ads and Meta Ads to manage and optimize paid campaigns for US-based clients. The ideal candidate should have strong analytical skills and a proven track record of delivering measurable results.

Key Responsibilities:

• Plan, execute, and optimize Google Ads & Meta (Facebook/Instagram) campaigns
• Manage campaign budgets, bidding strategies, and performance metrics
• Set up and monitor conversion tracking (Google Ads / GA4)
• Perform keyword research, audience targeting, and A/B testing
• Analyze campaign performance and generate reports
• Collaborate with internal teams to improve landing page performance
• Handle communication/reporting for US-based clients (preferred)

Required Skills

• Minimum 2+ years of experience in PPC / Performance Marketing
• Strong expertise in Google Ads & Meta Ads platforms
• Knowledge of Google Analytics (GA4), conversion tracking, and tagging
• Good understanding of ROI, CPA, ROAS, CTR optimization
• Experience working with international (US) clients is a plus

Preferred Qualifications

• Google Ads Certification (optional but preferred)
• Experience with landing page optimization tools
• Basic knowledge of SEO is an added advantage

Compensation & Benefits:

• Competitive salary (based on experience)
• Night Shift Allowance
• Fully remote work setup
• Opportunity to work with global clients

Pay: ₹11,266.97 - ₹30,000.00 per month

Benefits

• Work from home

Work Location: Remote