Performance Marketing Manager, Paid Social

<p><strong>About the role</strong></p> <p>As we expand our performance marketing team, we are looking for a highly driven Performance Marketing Manager to lead our user acquisition efforts across paid social channels for both web and app platforms.</p> <p>In this role, you will be responsible for scaling our digital marketing campaigns across channels, such as Meta, TikTok, X, Snapchat and others. You will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets.</p> <p><strong>What you'll be doing</strong></p> <ul> <li>Create and manage user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app.</li> <li>Manage end-to-end campaign operations from setup and budgeting to optimization with a focus on hitting performance goals (CPA, ROAS, LTV).</li> <li>Manage the process of briefing creatives, particularly UGCs, both with internal and external creative production teams.</li> <li>Support the social media team with boosted posts.</li> <li>Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels.</li> <li>Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets.</li> <li>Monitor and analyze campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities.</li> <li>Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage.</li> <li>Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve.</li> <li>Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support.</li> </ul> <p><strong>What you'll bring</strong></p> <ul> <li>3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter.</li> <li>Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV.</li> <li>Fluency in English is required; additional languages are a plus.</li> <li>Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms.</li> <li>Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works.</li> <li>Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimization, and cross-channel collaboration.</li> <li>Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams.</li> </ul> <p><strong>Even better if</strong></p> <ul> <li>Experience in online betting, igaming, or highly regulated digital industries</li> <li>Experience working with both web and app acquisition at scale</li> <li>Prior exposure to fast-growing, performance-driven environments</li> <li>Comfortable using AI tools (e.g. Claude, ChatGPT, Perplexity) to accelerate work - whether for briefing creatives, analyzing performance data, drafting copy variations, or exploring new campaign ideas</li> </ul> <p><strong>Role specific tools</strong></p> <ul> <li>Meta Ads Manager, TikTok Ads, Twitter and Snapchat</li> <li>Google Analytics, AppsFlyer/Adjust/ Singular/Kochava</li> <li>BI tools, Metabase/Tableau/Power BI</li> <li>AI tools: Claude, ChatGPT, Perplexity or similar</li> </ul> <p>What's in it for you</p> <ul> <li>Quarterly bonuses</li> <li>Flexible working hours</li> <li>Top-of-the-line equipment</li> <li>Referral bonuses</li> <li>28 days paid annual leave</li> <li>Highly talented, dependable co-workers in a global, multicultural organisation</li> <li>Our teams are small enough for you to be impactful</li> <li>Our business is globally established and successful, offering stability and security to our Team Members</li> </ul> <div id="message-list_1765290593.382699" class="c-virtual_list__item" data-qa="virtual-list-item" data-item-key="1765290593.382699"> <div class="c-message_kit__background p-message_pane_message__message c-message_kit__message" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"> <div class="c-message_kit__hover" data-qa-hover="true"> <div class="c-message_kit__actions c-message_kit__actions--default"> <div class="c-message_kit__gutter"> <div class="c-message_kit__gutter__right" data-qa="message_content"> <div class="c-message_kit__blocks c-message_kit__blocks--rich_text"> <div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"> <div class="p-block_kit_renderer" data-qa="block-kit-renderer"> <div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"> <div class="p-rich_text_block">If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.</div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>