Performance Marketing Lead – African Markets

<p><strong>About the role</strong></p> <p>As we scale our presence across African markets, we are looking for a Performance Marketing Lead to serve as the strategic architect of our regional growth engine.</p> <p>This is a senior leadership role with full ownership of performance marketing strategy across the continent — responsible for setting the vision, establishing frameworks, and driving growth across media channels with a focus on performance.</p> <p>You will operate as a key voice in shaping marketing direction, partnering closely with executive and cross-functional leadership to align media investment with business priorities in one of the world's most dynamic and high-potential growth regions.</p> <p><strong>What you’ll be doing</strong></p> <ul> <li> <p><strong>Own the regional growth strategy</strong> — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap</p> </li> <li> <p><strong>Shape brand presence at scale</strong> — collaborate on the strategic brand-building initiatives — including above-the-line, OOH, and large-scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets</p> </li> <li> <p><strong>Set strategic direction for paid acquisition</strong> — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution</p> </li> <li> <p><strong>Influence cross-departmental priorities</strong> — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions</p> </li> <li> <p><strong>Drive market intelligence and opportunity identification</strong> — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers</p> </li> <li> <p><strong>Champion a data-driven culture</strong> — translate complex performance data and analytics into clear strategic narratives and investment plans</p> </li> <li> <p><strong>Advise executive leadership</strong> — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions</p> </li> </ul> <p><strong>What you’ll bring</strong></p> <ul> <li> <p>5+ years of experience in performance marketing or user acquisition</p> </li> <li> <p>Proven experience scaling digital campaigns in African market</p> </li> <li> <p>Fluency in English, French or Portuguese would be an advantage</p> </li> <li> <p>Strong expertise with major performance marketing platforms</p> </li> <li> <p>Advanced analytical mindset with the ability to turn data into decisions</p> </li> <li> <p>Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)</p> </li> <li> <p>Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environment</p> </li> </ul> <p><strong>Even better if</strong></p> <ul> <li> <p>Experience in finance, gaming, or highly regulated digital industries</p> </li> <li> <p>Experience working with both web and app acquisition at scale</p> </li> <li> <p>Prior exposure to fast-growing, performance-driven environments</p> </li> </ul> <p><strong>Tech Stack / Role Specific Tools</strong></p> <ul> <li> <p>Knowledge of Media channels: Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs, Display &amp; Programmatic platforms</p> </li> <li> <p>Experience working with OOH, DOOH, PR, Brand initiatives</p> </li> <li> <p>Analytical Stack: Market Research tools, Competitors audits, Google Analytics, AppsFlyer/Adjust/ Singular/Kochava</p> </li> <li> <p>Product Analysis Stack: BI tools, Metabase/Tableau/Power BI</p> </li> </ul> <div id="message-list_1765290593.382699" class="c-virtual_list__item" data-qa="virtual-list-item" data-item-key="1765290593.382699"> <div class="c-message_kit__background p-message_pane_message__message c-message_kit__message" data-qa="message_container" data-qa-unprocessed="false" data-qa-placeholder="false"> <div class="c-message_kit__hover" data-qa-hover="true"> <div class="c-message_kit__actions c-message_kit__actions--default"> <div class="c-message_kit__gutter"> <div class="c-message_kit__gutter__right" data-qa="message_content"> <div class="c-message_kit__blocks c-message_kit__blocks--rich_text"> <div class="c-message__message_blocks c-message__message_blocks--rich_text" data-qa="message-text"> <div class="p-block_kit_renderer" data-qa="block-kit-renderer"> <div class="p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first"> <p class="p-rich_text_block">If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>