Search Engine Optimization Specialist

Onsite · San Francisco · Full-time

Role Overview

We are looking for a data-driven, results-oriented SEO specialist to own end-to-end traffic analysis and growth execution. You will work across SEO and next-generation AI search (GEO), collaborating closely with product, content, and client teams to help brands acquire sustainable, high-quality traffic from both traditional search engines and emerging AI-powered discovery channels.

This role is ideal for someone with strong agency experience, deep analytical skills, and a high bar for execution and content quality.

Responsibilities

• Own SEO / GEO traffic analysis and growth strategy, from diagnosis to execution and iteration
• Analyze performance using GA4, Google Search Console, Google Trends, Semrush, Ahrefs, and other SEO tools
• Conduct traffic attribution analysis across channels, pages, keywords, and content layers to identify growth opportunities
• Design and execute Programmatic SEO (pSEO) strategies, including page templates, scalable keyword coverage, and content structures
• Work closely with content teams to ensure high content quality, search relevance, authority, and long-term value
• Lead or support client-facing SEO / GEO projects, clearly communicating insights, strategies, and results
• Translate hands-on experience into repeatable frameworks, processes, or productized capabilities
• Continuously monitor changes in search and AI-driven discovery ecosystems and adjust strategies accordingly

Requirements

• 3+ years of hands-on SEO experience, with SEO / GEO agency (client-service) background strongly preferred
• Strong proficiency with GA4, GSC, Google Trends, Semrush, Ahrefs
• Solid understanding of traffic growth strategies, pSEO execution, and content-driven SEO
• Deep experience in traffic analysis, attribution, and performance measurement, beyond surface-level metrics
• Strong client communication skills — able to explain complex analyses and strategies clearly and confidently
• Experience with SEO tools or growth/analytics products (as a power user or contributor) is a plus
• Highly self-motivated, execution-focused, and comfortable working in fast-moving, ambiguous environments

Working Style & Team Fit

• Comfortable joining evening meetings to collaborate with China-based teams (cross-time-zone communication)
• Able to thrive in a high-efficiency startup environment with rapid iteration and high ownership
• Outcome-oriented mindset — focused on impact, not just task completion

Nice to Have

• Experience managing large-scale or multi-project SEO initiatives
• Familiarity with AI search, Agent-based search, or Generative Engine Optimization (GEO)
• Ability to produce high-quality analytical reports or external thought-leadership content