Digital Marketing Specialist- India Gdc, Gurugram (New Delhi)

As a Digital Marketing Specialist at ERM, your role is crucial in supporting the execution of digital marketing campaigns, with a focus on email marketing. Here are the key responsibilities you will undertake:

• **Campaign design and delivery**:
• Collaborate with marketers to design and deliver multi-touchpoint campaigns across various digital channels.
• Craft customer journeys that nurture prospects and increase brand awareness, engagement, and demand generation.
• Segment audiences based on demographic and behavioral indicators for targeted communications.
• Utilize marketing automation and CRM data for seamless campaign execution.
• Leverage analytics to provide insights and influence campaign adaptations.
• Meet campaign KPIs and lead generation goals, impacting revenue generation.
• Collaborate with cross-functional teams to ensure integrated marketing efforts.
• **Email Optimization**:
• Develop, implement, and optimize email marketing campaigns using Marketing Cloud Account Engagement (Pardot).
• Create compelling email content aligned with brand guidelines and marketing objectives.
• Segment email lists for personalized messaging and conduct A/B testing strategies.
• Implement trigger or drip campaigns based on prospect activities.
• Use email to support marketing operations and CRM strategies.
• Monitor and report on key email marketing metrics to measure campaign effectiveness.
• **Best Practice Enablement**:
• Act as a digital marketing advisor, sharing insights and recommendations based on industry best practices.
• Maintain campaign playbooks, templates, and QA checklists for consistency and quality.
• Stay updated with digital trends, tools, and compliance requirements.

Qualifications Required:

• Bachelor's degree in marketing communications or a related field.
• Approximately 2 years of experience in digital marketing in a B2B environment, ideally consultancy.
• Proven experience as a Digital Email Marketing Specialist or similar role.
• Hands-on experience with Marketing Cloud Account Engagement (Pardot) is highly desirable.
• Strong understanding of email marketing principles, segmentation, and personalization techniques.
• Proficiency in HTML/CSS for email design is a plus.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Detail-oriented and highly organized with the ability to manage multiple projects simultaneously. As a Digital Marketing Specialist at ERM, your role is crucial in supporting the execution of digital marketing campaigns, with a focus on email marketing. Here are the key responsibilities you will undertake:
• **Campaign design and delivery**:
• Collaborate with marketers to design and deliver multi-touchpoint campaigns across various digital channels.
• Craft customer journeys that nurture prospects and increase brand awareness, engagement, and demand generation.
• Segment audiences based on demographic and behavioral indicators for targeted communications.
• Utilize marketing automation and CRM data for seamless campaign execution.
• Leverage analytics to provide insights and influence campaign adaptations.
• Meet campaign KPIs and lead generation goals, impacting revenue generation.
• Collaborate with cross-functional teams to ensure integrated marketing efforts.
• **Email Optimization**:
• Develop, implement, and optimize email marketing campaigns using Marketing Cloud Account Engagement (Pardot).
• Create compelling email content aligned with brand guidelines and marketing objectives.
• Segment email lists for personalized messaging and conduct A/B testing strategies.
• Implement trigger or drip campaigns based on prospect activities.
• Use email to support marketing operations and CRM strategies.
• Monitor and report on key email marketing metrics to measure campaign effectiveness.
• **Best Practice Enablement**:
• Act as a digital marketing advisor, sharing insights and recommendations based on industry best practices.
• Maintain campaign playbooks, templates, and QA checklists for consistency and quality.
• Stay updated with digital trends, tools, and compliance requirements.

Qualifications Required:

• Bachelor's degree in marketing communications or a related field.
• Approximately 2 years of experience in digital marketing in a B2B environment, ideally consultancy.
• Proven experience as a Digital Email Marketing Specialist or similar role.
• Hands-on experience with Marketing Cloud Account Engagement (Pardot) is highly desirable.
• Strong understanding of email marketing principles, segmentation, and personalization techniques.
• Proficiency in HTML/CSS for email design is a plus.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Detail-oriented and highly organized with the ability to manage multiple proje