Digital Marketing & Social Media Strategist

Company Details

Company Name: NS Vaughan Employer

Industry: Other services (except public administration)

Location: Brampton, Ontario

Employment Details

Number of Positions: 2

Working Hours: 20hrs per week

Summary Of Duties

Experience managing social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn.

• Strong understanding of digital marketing strategies, social media trends, and audience engagement techniques.
• Ability to create and schedule engaging content including posts, reels, stories, promotional graphics, and short-form videos.
• Knowledge of paid digital advertising campaigns such as Facebook Ads, Instagram promotions, and sponsored content.
• Proficiency in content creation and editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
• Excellent communication, marketing, and interpersonal skills with the ability to work with clients and teams professionally.
• Ability to analyze social media insights, campaign analytics, and engagement metrics to optimize performance.
• Strong creativity and branding skills with the ability to develop innovative promotional campaigns.
• Experience coordinating digital promotions, influencer collaborations, and online marketing initiatives is an asset.
• Ability to multitask, manage deadlines, and work effectively in a fast-paced media and marketing environment.
• Basic understanding of photography, videography, and visual storytelling for social media content creation.
• Knowledge of radio, entertainment, community media, or event promotions is considered an advantage

Qualifications

Experience in social media management, digital marketing, content creation, or online brand promotion preferred.

• Strong understanding of social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Knowledge of digital advertising, paid promotions, audience targeting, and campaign management.
• Proficiency in content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar editing platforms.
• Excellent written and verbal communication skills with strong creative thinking abilities.
• Ability to create engaging content including reels, stories, graphics, captions, and promotional videos.
• Experience analyzing social media insights, engagement metrics, and campaign performance data.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Understanding of branding, online marketing strategies, and current digital media trends.
• Basic photography, videography, and video editing skills are considered an asset.
• Ability to work independently, take initiative, and collaborate effectively with clients and team members.
• Postsecondary education in Marketing, Communications, Media, Digital Marketing, Business, or a related field is preferred but not mandatory.
• Experience in media, radio broadcasting, entertainment, or community promotions is considered an advantage.
• Fluency in English; additional languages such as Hindi or Punjabi are considered an asset.