Senior Manager - Brand - PV / EV (Product Marketing) (New Delhi)
Tata MotorsRole Overview
Tata Motors is hiring a Senior Manager - Brand - PV / EV (Product Marketing) (New Delhi). This is a full-time role in IN. Part of Tata Motors's Lifecycle hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
Resume Keywords to Include
Make sure these keywords appear in your resume to improve ATS scoring
Job Description
As a Senior Manager - Product Marketing (PV / EV) at our company located in Andheri, Mumbai, your role will be to assist the brand custodian in conceptualizing and executing product development and communications throughout the product lifecycle. You will develop a deep understanding of current and future customers, their evolving needs, and tastes, and provide insights to the Brand Manager to develop product configurations, USPs, and relevant communication strategies. It is crucial to maintain a close touch with customer feedback through various channels and evolve the optimum media mix for the target customer.
Key Responsibilities:
- Support the brand manager with insights from market research, industry & competition analysis, feature trends, competition pricing & sales mix, and competition launch calendar to ensure product future protection.
- Assist in developing brand positioning, communication strategies, and managing cross-functional teams for product launch and go-to-market strategies.
- Coordinate with agencies for developing ATL assets, marketing collaterals, print/TV/OOH plans, BTL agencies for promotional activities, and the digital team for brand content generation.
- Collaborate with the Market Research team to identify consumer trends, support brand building activities, analyze competition brand messaging, and track ORM responses for positive conversations around the brand.
- Provide marketing support to the sales team in developing sales collaterals, training tools, and stakeholder profiles.
Qualification Required:
- Education: MBA (Marketing) Full time
- Relevant Experience: 3-9 Years in Marketing and Sales
- Industry Experience: Automobile (2 Wheeler / 4 Wheeler)
In this role, your contribution to product development, marketing campaigns, brand management, and marketing support will be critical to the success of our products in the competitive market. As a Senior Manager - Product Marketing (PV / EV) at our company located in Andheri, Mumbai, your role will be to assist the brand custodian in conceptualizing and executing product development and communications throughout the product lifecycle. You will develop a deep understanding of current and future customers, their evolving needs, and tastes, and provide insights to the Brand Manager to develop product configurations, USPs, and relevant communication strategies. It is crucial to maintain a close touch with customer feedback through various channels and evolve the optimum media mix for the target customer.
Key Responsibilities:
- Support the brand manager with insights from market research, industry & competition analysis, feature trends, competition pricing & sales mix, and competition launch calendar to ensure product future protection.
- Assist in developing brand positioning, communication strategies, and managing cross-functional teams for product launch and go-to-market strategies.
- Coordinate with agencies for developing ATL assets, marketing collaterals, print/TV/OOH plans, BTL agencies for promotional activities, and the digital team for brand content generation.
- Collaborate with the Market Research team to identify consumer trends, support brand building activities, analyze competition brand messaging, and track ORM responses for positive conversations around the brand.
- Provide marketing support to the sales team in developing sales collaterals, training tools, and stakeholder profiles.
Qualification Required:
- Education: MBA (Marketing) Full time
- Relevant Experience: 3-9 Years in Marketing and Sales
- Industry Experience: Automobile (2 Wheeler / 4 Wheeler)
In this role, your contribution to product development, marketing campaigns, brand management, and marketing support will be critical to the success of our products in the competitive market.
Frequently Asked Questions
How do I apply for the Senior Manager - Brand - PV / EV (Product Marketing) (New Delhi) position at Tata Motors?
Use the Apply button above to submit your application directly to Tata Motors. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Senior Manager - Brand - PV / EV (Product Marketing) (New Delhi) position at Tata Motors located?
This position is based in IN. Tata Motors has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Senior Manager - Brand - PV / EV (Product Marketing) (New Delhi) at Tata Motors earn?
Tata Motors has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Senior Manager - Brand - PV / EV (Product Marketing) (New Delhi) role at Tata Motors posted?
This role was posted on April 29, 2026 (56 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
How much experience does the Senior Manager - Brand - PV / EV (Product Marketing) (New Delhi) role at Tata Motors require?
This is a senior-level position. Most senior roles call for 5+ years of directly relevant experience. Tata Motors lists their specific requirements in the description below, so review the must-have qualifications closely before applying.
AI-powered job search
Get every job scored to your resume
Upload your resume and get jobs ranked, your resume tailored, and employee contacts found automatically.
Get Started FreeNo credit card to start