Senior Manager - Brand - PV / EV (Product Marketing) (New Delhi)

As a Senior Manager - Product Marketing (PV / EV) at our company located in Andheri, Mumbai, your role will be to assist the brand custodian in conceptualizing and executing product development and communications throughout the product lifecycle. You will develop a deep understanding of current and future customers, their evolving needs, and tastes, and provide insights to the Brand Manager to develop product configurations, USPs, and relevant communication strategies. It is crucial to maintain a close touch with customer feedback through various channels and evolve the optimum media mix for the target customer.

Key Responsibilities:

• Support the brand manager with insights from market research, industry & competition analysis, feature trends, competition pricing & sales mix, and competition launch calendar to ensure product future protection.
• Assist in developing brand positioning, communication strategies, and managing cross-functional teams for product launch and go-to-market strategies.
• Coordinate with agencies for developing ATL assets, marketing collaterals, print/TV/OOH plans, BTL agencies for promotional activities, and the digital team for brand content generation.
• Collaborate with the Market Research team to identify consumer trends, support brand building activities, analyze competition brand messaging, and track ORM responses for positive conversations around the brand.
• Provide marketing support to the sales team in developing sales collaterals, training tools, and stakeholder profiles.

Qualification Required:

• Education: MBA (Marketing) Full time
• Relevant Experience: 3-9 Years in Marketing and Sales
• Industry Experience: Automobile (2 Wheeler / 4 Wheeler)

In this role, your contribution to product development, marketing campaigns, brand management, and marketing support will be critical to the success of our products in the competitive market. As a Senior Manager - Product Marketing (PV / EV) at our company located in Andheri, Mumbai, your role will be to assist the brand custodian in conceptualizing and executing product development and communications throughout the product lifecycle. You will develop a deep understanding of current and future customers, their evolving needs, and tastes, and provide insights to the Brand Manager to develop product configurations, USPs, and relevant communication strategies. It is crucial to maintain a close touch with customer feedback through various channels and evolve the optimum media mix for the target customer.

Key Responsibilities:

• Support the brand manager with insights from market research, industry & competition analysis, feature trends, competition pricing & sales mix, and competition launch calendar to ensure product future protection.
• Assist in developing brand positioning, communication strategies, and managing cross-functional teams for product launch and go-to-market strategies.
• Coordinate with agencies for developing ATL assets, marketing collaterals, print/TV/OOH plans, BTL agencies for promotional activities, and the digital team for brand content generation.
• Collaborate with the Market Research team to identify consumer trends, support brand building activities, analyze competition brand messaging, and track ORM responses for positive conversations around the brand.
• Provide marketing support to the sales team in developing sales collaterals, training tools, and stakeholder profiles.

Qualification Required:

• Education: MBA (Marketing) Full time
• Relevant Experience: 3-9 Years in Marketing and Sales
• Industry Experience: Automobile (2 Wheeler / 4 Wheeler)

In this role, your contribution to product development, marketing campaigns, brand management, and marketing support will be critical to the success of our products in the competitive market.