PR Specialist - Agency Background

Job Designation: Public Relations Specialist (Agency Background)

Location: Mumbai

Position Type: Full-Time

Job Summary

We are seeking a seasoned, proactive, and creative Public Relations Specialist with a proven track record in a PR or marketing agency environment

. The ideal candidate has strong media relations skills, can drive top-tier coverage, and is comfortable managing multiple clients in a fast-paced environment.

Key Responsibilities:

• Client Servicing & Account Strategy: Act as the day-to-day contact for a portfolio of clients, developing and executing PR strategies that align with their business goals.
• Media Relations: Nurture existing and build new relationships with key journalists, influencers, and media outlets to secure top-tier earned media coverage.
• Content Creation: Draft, edit, and distribute compelling press releases, pitches, case studies, and thought leadership articles.
• Campaign Management: Lead end-to-end PR campaigns, including product launches and experiential events.
• Crisis Management: Anticipate reputational risks and proactively develop crisis communication plans.
• Monitoring & Reporting: Track campaign performance, analyze coverage, and prepare detailed, data-driven ROI reports for clients.
• Mentorship: Guide and mentor junior staff on pitching techniques, writing, and client communication.

Required Experience & Skills:

• Experience: 4–7 years of PR experience, with at least 3+ years specifically in a PR or Integrated Marketing Agency

.

• Media Network: Demonstrated history of securing earned media coverage in top-tier national/industry publications.
• Writing Skills: Exceptional, creative writing skills with strict attention to detail and ability to adopt different brand voices.
• Tools: Familiarity with media databases (e.g., Cision, Muck Rack, PR Newswire) and social media monitoring tools.
• Mindset: "Go-getter" energy, ability to multitask under tight deadlines, and proactive problem-solver.
• Education: Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.

Why Apply?

• Opportunity to work with a diverse client roster.
• Collaborative, fast-paced, and creative agency environment.