Media Relation Specialist

Company Description

Sorta Famous is a PR and communications agency dedicated to helping brands gain meaningful visibility and lasting impact. By focusing on strategic media strategies, brand positioning, crisis communications, and storytelling, we empower our clients to communicate with clarity and confidence. Our philosophy is grounded in asking better questions, clear communication, and consistent effort, ensuring brands stand out for the right reasons. Based on results-driven methods, we create tailored approaches that elevate brands in today’s competitive media landscape.

Role Description

We are seeking a Media Relation Specialist for a full-time, on-site role at our Mumbai office. The Media Relation Specialist will develop and execute strategic outreach initiatives to build strong relationships with media outlets and community partners. Responsibilities include conducting research on media trends, crafting compelling pitches, writing press releases, coordinating with journalists, managing public relations campaigns, and ensuring clear, consistent communication with stakeholders. The role will also involve leading efforts to improve brand visibility through community engagement and collaboration.

Qualifications

• Strong Communication and Writing skills, with the ability to craft engaging, impactful messaging
• Proficiency in Community Outreach and building meaningful collaborations
• Research skills for identifying media opportunities and understanding market trends
• Experience in Customer Service and maintaining professional relationships with stakeholders
• Proactive mindset, attention to detail, and an ability to work independently within deadlines
• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field is preferred
• Prior experience in media outreach or public relations is a strong advantage