Copywriter (Asst Manager/Manager) For a leading Electric Veh Brand

Roles and Responsibilities

Job description

Be the custodian of Brand voice and tonality across teams, platforms and formats

Be involved in content design & layout development, audio and video presentation

Understand briefs, develop concepts, write scripts to the needs of new projects targeted at consumer communication

Idea generation, character development, visualization, screenplay writing, and crafting of voice over or dialogue

Structuring the work within a specific tone and genre

Adapt at writing engaging and effective copy for digital, across formats and platforms

Comfortable with long and short form content

Writing for different formats

thought leadership, explainers, motion graphics live action, performance ads, direct emailers, website, app demos, case studies etc

Writing keeping in mind the platform, ensure implementation of new trends and best practice

Category understanding

Conducting research on the assigned topic

Assisting in crafting the communication along with the Product/Media team

Narrating and pitching ideas to the internal and external stakeholders

Proofreading and editing content that adds value to Brand

Ability to simultaneously initiate, prioritize, and coordinate multiple tasks in a fast-paced environment and communicate any issues and delays with the team

Collaborate and work with the team and external agencies to achieve common goals and objectives

Desired Profile A passion for writing, all things creative and digital

Passionate about the ad and film world; interest in Auto and Pop Culture is bonus

Well-read and great communication with strong interpersonal skills A knack for editing and proofreading; eye for detail

Good research skills, curious and interested in learning new topics

Basic search engine knowledge a plus

Eager to grow and learn new skills A go-getter, self-starter, team player, with a positive attitude

Degree in Eng literature/mass communication/journalism is preferred