Marketing Manager & Content Writer

As a growth hacker at Scapic, your role will involve owning the marketing funnel for the company. You will work closely with the company founders and the director of sales to build, run, and optimize marketing experiments and campaigns. Your responsibilities will include attracting site traffic, converting traffic into leads, and nurturing those leads into clients, with support from the sales team. To excel in this role, you are expected to:

• Build and manage a content and editorial calendar to attract target markets through various content formats such as blog posts, whitepapers, ebooks, webinars, etc.
• Optimize marketing campaigns and lead nurturing processes using email, content, and social channels.
• Establish closed-loop analytics with sales to understand the impact of inbound marketing on customer acquisition and continuously refine the conversion process.
• Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, etc.
• Take ownership of the marketing portfolio and propose new experiments, campaigns, or channels to increase qualified leads from a data-driven perspective.

Requirements

• Prior experience in digital marketing
• Strong writing skills
• Excellent communication and creativity
• Ability to make data-driven decisions
• Self-starter with an entrepreneurial spirit

Bonus

• Experience working with a B2B SaaS company
• Familiarity with paid acquisition channels

Scapic is a Y Combinator & Facebook School of Innovation company that has received multiple awards for its innovative work. As we embark on an exciting phase of growth, we are seeking passionate individuals to join our team. In this role, you will be involved in planning, designing, implementing, and analyzing experiments across various channels to expand our presence globally. Additionally, you will be responsible for growth marketing strategies, analytics, PPC, SEO, social media, and conversion rate optimization. Your role will also involve leveraging SEO and social networks to enhance content reach, analyzing the conversion funnel, and systemizing campaign monitoring and testing.

About You:

You are a creative, curious, and technically proficient individual who is dedicated to delivering results. Your passion for enhancing the customer experience is evident in your work. You thrive on data-driven decision-making and possess the ability to offer insights that drive growth and success. Your expertise lies in interpreting data to inform strategic decisions and drive impactful results for the company. As a growth hacker at Scapic, your role will involve owning the marketing funnel for the company. You will work closely with the company founders and the director of sales to build, run, and optimize marketing experiments and campaigns. Your responsibilities will include attracting site traffic, converting traffic into leads, and nurturing those leads into clients, with support from the sales team. To excel in this role, you are expected to:

• Build and manage a content and editorial calendar to attract target markets through various content formats such as blog posts, whitepapers, ebooks, webinars, etc.
• Optimize marketing campaigns and lead nurturing processes using email, content, and social channels.
• Establish closed-loop analytics with sales to understand the impact of inbound marketing on customer acquisition and continuously refine the conversion process.
• Generate new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, etc.
• Take ownership of the marketing portfolio and propose new experiments, campaigns, or channels to increase qualified leads from a data-driven perspective.

Requirements

• Prior experience in digital marketing
• Strong writing skills
• Excellent communication and creativity
• Ability to make data-driven decisions
• Self-starter with an entrepreneurial spirit

Bonus

• Experience working with a B2B SaaS company
• Familiarity with paid acquisition channels

Scapic is a Y Combinator & Facebook School of Innovation company that has received multiple awards for its innovative work. As we embark on an exciting phase of growth, we are seeking passionate individuals to join our team. In this role, you will be involved in planning, designing, implementing, and analyzing experiments across various channels to expand our presence globally. Additionally, you will be responsible for growth marketing strategies, analytics, PPC, SEO, social media, and conversion rate optimization. Your role will also involve leveraging SEO and social networks to enhance content reach, analyzing the conversion funnel, and systemizing campaign monitoring and testing.

About You:

You are a creative, curious, and technically proficient individual who is dedicated to delivering results. Your passion for enhancing the customer experience is evident in your work. You thrive on data-driven decision-making and possess