Role Overview
DBS Bank is hiring a executive-level Assistant Vice President, Specialist, Asset Product Marketing, Group Marketing. This is a full-time role in IN. Part of DBS Bank's Performance Marketing hiring, posted today. applications are still in the early window, before most candidates have applied. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
We are looking for an experienced marketing professional to lead marketing for asset products, with primary focus on the Gold Loan and Loan Against Property (LAP) portfolios.
This role requires a strong blend of strategic thinking, execution excellence, on-ground marketing expertise, and performance orientation. The ideal candidate should have hands-on experience driving ATL and BTL campaigns for lending or asset-focused businesses and building demand through both brand visibility and local market activation.
Key Responsibilities:
- Lead end-to-end marketing for Gold Loan and LAP businesses
- Drive ATL and BTL campaigns across catchment areas to build awareness, leads, walk-ins, and conversions
- Plan and execute on-ground activations including branch branding, local area marketing, kiosks, outdoor branding, and partner-led initiatives
- Drive integrated campaigns across digital and offline channels including Meta, Google, WhatsApp, SMS, Email, app, website, radio, print, OOH, and branch networks
- Build acquisition and funnel strategies with focus on lead generation and conversion efficiency
- Identify high-potential geographies and customer cohorts through data and market insights
- Collaborate closely with product, sales, analytics, creative, regional marketing, compliance, legal, and agency partners
- Track campaign performance, optimize spends, and drive strong business outcomes and ROI
- Ensure strong execution governance across stakeholders, timelines, and regional requirements
Requirements
- 12 years+ experience in marketing across banking, financial services, NBFCs, fintech, or lending businesses
- Strong ATL and BTL marketing experience, especially for lending or asset products
- Proven experience driving on-ground and catchment-led campaigns with measurable business impact
- Strong understanding of local area marketing and regional campaign execution
- Digitally savvy with strong understanding of performance marketing, acquisition funnels, and analytics
- Prior experience marketing Gold Loan, LAP, or similar secured lending products
- Experience in businesses with strong offline and field-driven acquisition models
- Familiarity with outdoor branding, vernacular campaigns, and regional marketing
- Strong understanding of acquisition metrics, lead funnels, and campaign analytics
Location:
Regional Office Mumbai
Job:
Marketing and Communications
Schedule:
Regular
Employee Status:
Full time
Frequently Asked Questions
How do I apply for the Assistant Vice President, Specialist, Asset Product Marketing, Group Marketing position at DBS Bank?
Use the Apply button above to submit your application directly to DBS Bank. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Assistant Vice President, Specialist, Asset Product Marketing, Group Marketing position at DBS Bank located?
This position is based in IN. DBS Bank has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Assistant Vice President, Specialist, Asset Product Marketing, Group Marketing at DBS Bank earn?
DBS Bank has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Assistant Vice President, Specialist, Asset Product Marketing, Group Marketing role at DBS Bank posted?
This role was posted on June 17, 2026 (today). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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