We are looking for a dynamic Communication Specialist to join a fast-growing manufacturing and consumer brand in Pottstown, Pennsylvania. This role is ideal for someone who thrives in a performance-driven environment and enjoys blending creative brand execution with strategic customer engagement. You will take ownership of customer communications, experiential marketing initiatives, and branded merchandise development while leveraging data-driven insights and innovative ideas.

Responsibilities

• Develop and implement segmentation strategies to enhance customer engagement, targeting, and conversion rates.
• Design, optimize, and manage automated workflows, campaigns, and triggers to improve lifecycle marketing.
• Analyze marketing performance metrics and refine strategies based on actionable data insights.
• Assist in creating and executing trade show booths, branded displays, and promotional trailers.
• Coordinate logistics for events, ensuring seamless setup and consistent brand representation.
• Represent the brand at industry events, trade shows, and activations to strengthen its presence.
• Design and oversee the production of branded merchandise, aligning it with the brand identity.
• Manage sourcing, sampling, and production processes for apparel and promotional goods.
• Collaborate with internal teams to plan merchandise launches and promotional campaigns.
• Ensure all brand touchpoints maintain a premium and performance-focused aesthetic.

Requirements Of the Position

• Proficiency with marketing platforms such as Klaviyo, HubSpot, or similar tools.
• Strong understanding of segmentation, automation, and campaign strategy.
• Experience in organizing and supporting events, trade shows, or brand activations.
• Creative expertise in branding, merchandise design, and physical marketing assets.
• Exceptional organizational skills with the ability to handle multiple projects simultaneously.
• Interest or experience in performance-driven or enthusiast industries is highly desirable.
• Skilled in copywriting, corporate communications, and internal communications.
• Ability to develop structured communication plans and analyze reporting data effectively.