Performance Marketing Specialist
Rabbit digital branding solutionsRole Overview
Rabbit digital branding solutions is hiring a mid-level Performance Marketing Specialist. This is a full-time role in Hyderabad. Part of Rabbit digital branding solutions's Performance Marketing hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
Performance Marketing Specialist
Location - Hyderabad
About the company
Rabbit Digital Branding Solutions is a digital arm of Associated Advertising which has a rich history, started in 1940, and continues to be a forward-thinking, strategy-led 360-degree agency today. Rabbit offers cutting-edge digital solutions to its clients. Its multi-disciplinary team excels in digital strategy, communication design and content, media and technology. With a focus on innovation and excellence, Rabbit strives to provide the best services to clients.
Job Description
Own the end-to-end performance marketing lifecycle—from initial research to final reporting—ensuring measurable ROI and efficient ad spend across all digital channels and direct publisher networks.
Responsibilities
1. Planning (Research & Strategy)
- Research platform-specific audience behavior, keyword trends, and competitor promotions.
- Build comprehensive, data-backed media mix recommendations and budget allocations.
- Define clear KPIs and campaign objectives prior to launch.
2. Campaign Structuring and Creation
- Google: Set up and manage Search, Display, Performance Max (PMax), and YouTube campaigns.
- Meta: Structure campaigns strictly tailored for Lead Generation, Awareness, Consideration, and Follower Growth.
- LinkedIn: Develop targeted campaigns for professional and B2B audiences.
- OTT Platforms: Execute high-visibility media buys on platforms like JioStar, Zee5, and Amazon Prime.
- Direct Buying: Negotiate, structure, and execute direct media buying with relevant websites, news platforms and external publishers
- Guide creative teams on platform-specific ad formats to ensure assets match the campaign structure.
3. Campaign Optimisation
- Aggressively monitor daily performance, identify scaling opportunities, and cut inefficient spend.
- A/B test ad formats, audience segments, and creatives based on real-time data to see what works for the brand.
- Optimize direct-to-consumer (D2C) and marketplace campaigns to consistently hit target acquisition costs.
4. Reporting and Insight Generation
- Build and maintain clean performance dashboards using GA4, native ad platforms, and marketplace analytics.
- Translate raw data into actionable insights for campaign reviews.
- Present clear performance outcomes to stakeholders and clients, highlighting what is working, what isn't, and strategic next steps.
Skills & Experience
- 5–8 years of hands-on performance marketing and media buying experience.
- Deep technical expertise executing across Google Ads, Meta Ads, and OTT platforms.
- Knowledge of marketing automation flows and 3rd-party tracking tools (e.g., Seismic, Nielsen).
- Excellent stakeholder communication and cross-functional collaboration skills.
Send resume to my email - sandeep@rabbitdigital.in
Pay: ₹70,000.00 - ₹80,000.00 per month
Work Location: In person
Frequently Asked Questions
How do I apply for the Performance Marketing Specialist position at Rabbit digital branding solutions?
Use the Apply button above to submit your application directly to Rabbit digital branding solutions. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Performance Marketing Specialist position at Rabbit digital branding solutions located?
This position is based in Hyderabad. Rabbit digital branding solutions has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Performance Marketing Specialist at Rabbit digital branding solutions earn?
Rabbit digital branding solutions has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Performance Marketing Specialist role at Rabbit digital branding solutions posted?
This role was posted on April 17, 2026 (62 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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