Manager - Public Relations & Digital Marketing

The individual is responsible for developing, implementing, and managing digital marketing campaigns that promote Quintessentially services.

Key Responsibilities:

• Oversaw all aspects of digital marketing, including marketing database, email, and display advertising campaigns.
• Prepare accurate reports on marketing campaign performance and insights.
• Coordinate with advertising and media experts to optimize marketing strategies.
• Identify and implement the latest industry trends and technologies.
• Collaborate with the team to develop innovative growth strategies.
• Conduct in-depth keyword research and analysis for campaign optimization.
• Manage budgetary control and planning for digital marketing initiatives.
• Review and implement new digital technologies to keep the brand at the forefront of the industry.
• Develop strategies encompassing Digital, Advertising, Communications, and Creative.
• Implement online display advertising, RTB, search engine marketing, affiliate, mobile, social media marketing, PPC, and SEO.
• Develop a comprehensive media and PR strategy aligned with industry trends and market drivers.
• Foster strategic relationships with key publications, magazines, and media outlets across cities.
• Pitch relevant stories to media publications and newspapers.
• Collaborate with the Marketing team to develop press stories, media questions, PR kits, press releases, and articles supporting business objectives.
• Monitor industry and competitive media coverage, providing regular media activity reports and daily coverage updates.

Key Skills & Qualifications:

• Background in luxury brand PR.
• 5-6 years of experience in Media and Public Relations, preferably in an agency setting.
• Strong relationships with editors and writers in leading luxury publications and newspapers.
• Excellent verbal and written communication skills.
• Deep understanding of media needs and relationships.
• Proactive, reliable, responsible, and detail-oriented.
• Ability to handle confidential information with discretion.
• Tactical understanding of primary social media platforms.
• Self-motivated and creative thinker.
• Experience in PR pitches and press release writing.
• Bachelor's/Master's degree in Business, Marketing, or equivalent experience.
• Experience in Marketing and Public Relations.
• Strong analytical and creative problem-solving skills.
• Proficiency in Google AdWords, Google Merchant Center, and SEO strategies.
• In-depth knowledge of search engines, PPC, and factors influencing Google search rankings.
• Experience managing pay-per-click programs.

Preferred Qualifications

• Passionate and self-motivated with a strong work ethic.
• Effective team player with leadership capabilities.
• Experience in training and staff development.

Preferred Industries:

• Luxury
• Hospitality
• Aviation