Creative Brand Strategist, Wellness Industry

As a Content & Brand Strategist at Qaadu, you will play a crucial role in shaping the brand's storytelling, content planning, and product education initiatives. Your responsibilities will go beyond copywriting, as you will be instrumental in how the brand communicates, educates, and engages with customers. Here's what you can expect in this role:

• *Key Responsibilities:**
• Develop and execute a comprehensive content strategy aligned with brand goals.
• Plan monthly content calendars across social media, website, email, and campaigns.
• Ensure consistency in brand voice, tone, and messaging.
• Write high-converting copy for ads, product pages, social media, and campaigns.
• Collaborate with designers and marketing team to create engaging content.
• Bring fresh, innovative ideas to elevate brand presence.
• Develop clear and engaging content explaining product ingredients, benefits, and usage.
• Train internal teams, sales staff, and partners on product knowledge.
• Simplify skincare science into customer-friendly communication.
• Define and refine brand positioning and messaging.
• Ensure all communication aligns with brand identity and values.
• Build a strong emotional connection with the target audience.
• Stay updated on beauty, skincare, and content trends.
• Analyze competitor content and identify growth opportunities.
• Use insights to improve engagement and conversions.
• Track content performance (engagement, conversions, reach).
• Optimize strategies based on data and insights.
• Work closely with marketing to improve ROI on campaigns.
• *Requirements:**
• 25+ years of experience in content, branding, or copywriting (beauty/skincare preferred).
• Strong understanding of skincare products, ingredients, and trends.
• Excellent writing and storytelling skills.
• Ability to think strategically and execute creatively.
• Experience in social media, digital marketing, and brand building.
• Solid communication and training/presentation skills.
• Team Management.
• Data Analysis & Well versed in Excel.

If you are someone who thinks like a brand builder, has a passion for beauty, skincare, and wellness, and can simplify complex product knowledge into compelling content, then this role is for you. Join us at Qaadu and be part of a fast-growing beauty brand where you will have the opportunity to shape brand voice and strategy in a dynamic, creative, and growth-driven environment. As a Content & Brand Strategist at Qaadu, you will play a crucial role in shaping the brand's storytelling, content planning, and product education initiatives. Your responsibilities will go beyond copywriting, as you will be instrumental in how the brand communicates, educates, and engages with customers. Here's what you can expect in this role:

• *Key Responsibilities:**
• Develop and execute a comprehensive content strategy aligned with brand goals.
• Plan monthly content calendars across social media, website, email, and campaigns.
• Ensure consistency in brand voice, tone, and messaging.
• Write high-converting copy for ads, product pages, social media, and campaigns.
• Collaborate with designers and marketing team to create engaging content.
• Bring fresh, innovative ideas to elevate brand presence.
• Develop clear and engaging content explaining product ingredients, benefits, and usage.
• Train internal teams, sales staff, and partners on product knowledge.
• Simplify skincare science into customer-friendly communication.
• Define and refine brand positioning and messaging.
• Ensure all communication aligns with brand identity and values.
• Build a strong emotional connection with the target audience.
• Stay updated on beauty, skincare, and content trends.
• Analyze competitor content and identify growth opportunities.
• Use insights to improve engagement and conversions.
• Track content performance (engagement, conversions, reach).
• Optimize strategies based on data and insights.
• Work closely with marketing to improve ROI on campaigns.
• *Requirements:**
• 25+ years of experience in content, branding, or copywriting (beauty/skincare preferred).
• Strong understanding of skincare products, ingredients, and trends.
• Excellent writing and storytelling skills.
• Ability to think strategically and execute creatively.
• Experience in social media, digital marketing, and brand building.
• Solid communication and training/presentation skills.
• Team Management.
• Data Analysis & Well versed in Excel.

If you are someone who thinks like a brand builder, has a passion for beauty, skincare, and wellness, and can simplify complex product knowledge into compelling content, then this role is for you. Join us at Qaadu and be part of a fast-growing beauty brand where you will have the opportunity to shape brand voice and strategy in a dynamic, creative, and growth-driven environment.