Content & Brand Strategist- Health & Beauty

As a Content & Brand Strategist at Qaadu, a beauty and wellness brand inspired by nature, your role is crucial in shaping brand storytelling, content planning, and product education initiatives. You will not only write compelling copy but also define how the brand communicates, educates, and connects with customers effectively.

• **Content Strategy & Planning**:
• Develop and execute a comprehensive content strategy in line with brand goals
• Plan monthly content calendars for social media, website, email, and campaigns
• Ensure consistency in brand voice, tone, and messaging
• **Copywriting & Creative Direction**:
• Write high-converting copy for ads, product pages, social media, and campaigns
• Collaborate with designers and the marketing team to create engaging content
• Bring fresh, innovative ideas to elevate brand presence
• **Product Education & Training**:
• Develop clear and engaging content explaining product ingredients, benefits, and usage
• Train internal teams, sales staff, and partners on product knowledge
• Simplify skincare science into customer-friendly communication
• **Brand Building**:
• Define and refine brand positioning and messaging
• Ensure all communication aligns with brand identity and values
• Build a strong emotional connection with the target audience
• **Market & Trend Analysis**:
• Stay updated on beauty, skincare, and content trends
• Analyze competitor content and identify growth opportunities
• Use insights to improve engagement and conversions
• **Performance & Optimization**:
• Track content performance metrics (engagement, conversions, reach)
• Optimize strategies based on data and insights
• Collaborate closely with the marketing team to improve ROI on campaigns
• *Requirements**:
• 25+ years of experience in content, branding, or copywriting (beauty/skincare preferred)
• Strong understanding of skincare products, ingredients, and trends
• Excellent writing and storytelling skills
• Ability to think strategically and execute creatively
• Experience in social media, digital marketing, and brand building
• Strong communication and training/presentation skills
• Team Management
• Data Analysis & Well versed in Excel

In this role, we are looking for someone who thinks like a brand builder, not just a writer. Your passion for beauty, skincare, and wellness will be instrumental in turning complex product knowledge into simple, compelling content. If you have a proactive, creative, and detail-oriented mindset, you will thrive in our dynamic, growth-driven environment.

Join us at Qaadu, where you will have the opportunity to be part of a fast-growing beauty brand and shape the brand voice and strategy from the ground up. As a Content & Brand Strategist at Qaadu, a beauty and wellness brand inspired by nature, your role is crucial in shaping brand storytelling, content planning, and product education initiatives. You will not only write compelling copy but also define how the brand communicates, educates, and connects with customers effectively.

• **Content Strategy & Planning**:
• Develop and execute a comprehensive content strategy in line with brand goals
• Plan monthly content calendars for social media, website, email, and campaigns
• Ensure consistency in brand voice, tone, and messaging
• **Copywriting & Creative Direction**:
• Write high-converting copy for ads, product pages, social media, and campaigns
• Collaborate with designers and the marketing team to create engaging content
• Bring fresh, innovative ideas to elevate brand presence
• **Product Education & Training**:
• Develop clear and engaging content explaining product ingredients, benefits, and usage
• Train internal teams, sales staff, and partners on product knowledge
• Simplify skincare science into customer-friendly communication
• **Brand Building**:
• Define and refine brand positioning and messaging
• Ensure all communication aligns with brand identity and values
• Build a strong emotional connection with the target audience
• **Market & Trend Analysis**:
• Stay updated on beauty, skincare, and content trends
• Analyze competitor content and identify growth opportunities
• Use insights to improve engagement and conversions
• **Performance & Optimization**:
• Track content performance metrics (engagement, conversions, reach)
• Optimize strategies based on data and insights
• Collaborate closely with the marketing team to improve ROI on campaigns
• *Requirements**:
• 25+ years of experience in content, branding, or copywriting (beauty/skincare preferred)
• Strong understanding of skincare products, ingredients, and trends
• Excellent writing and storytelling skills
• Ability to think strategically and execute creatively
• Experience in social media, digital marketing, and brand building
• Strong communication and training/presentation skills
• Team Management
• Data Analysis & Well versed in Excel

In this role, we