You will be responsible for managing and executing the Go-To-Market (GTM) strategies as developed by the organization. Working closely with sales teams, you will deliver cohesive, impactful, and results-driven marketing initiatives to generate Marketing Qualified Leads (MQLs). By analyzing performance data, you will optimize campaigns, improve Return on Investment (ROI), and collaborate with cross-functional teams for cohesive marketing execution. Your key responsibilities will include planning and executing digital campaigns and virtual/in-person events, driving Search Engine Optimization (SEO), website optimization, and content strategy to boost traffic, leads, and brand visibility. You will also create and manage high-quality, engaging content across digital platforms, aligned with the product brand messaging. Additionally, you will manage and grow social media presence to enhance engagement, followers, and brand recognition.

Qualifications Required:

• 15-20 years of marketing experience driving GTM initiatives, events, SEO, content strategy, website management, and digital lead generation.
• Relevant marketing experience in the IT software product industry.
• Experience in planning and executing marketing campaigns and events, ideally within the SAP ecosystem.
• Spearheaded global B2B SaaS marketing, expanding reach across US & European markets.
• Grew social media presence and engagement, strengthening brand visibility in competitive markets.
• Leveraged analytics - Google Analytics, SEO & social tools, to improve campaign performance and lead conversions.
• Recognized for strong project leadership, cross-functional collaboration, and a masters in marketing and/or communications.

Good to have:

• Experience in coordinating global events and executing marketing campaigns within the SAP ecosystem and partner network, contributing to increased brand visibility and lead generation.
• Skilled in managing websites and content through CMS platforms, applying web best practices and HTML/CSS to improve user experience and campaign effectiveness.

About Prospecta:

Founded in 2002 in Sydney, with offices in India and a presence across the Americas and Europe, Prospecta is a leading data management software company. Their flagship platform, Master Data Online (MDO), enables accurate, compliant, and relevant master data for asset-intensive industries, including Energy, Utilities, Oil & Gas, Mining, Infrastructure, and Manufacturing. Prospecta prides itself on agility, collaboration, and innovation, delivering real value to customers while fostering a diverse, growth-driven culture that encourages learning, embraces challenges, and celebrates success.

At Prospecta, your career journey is one of growth, opportunity, and visibility. Youll operate in a dynamic, high-impact environment where your contributions are recognized by leadership and valued across the organization. Success is a priority at Prospecta, with clear pathways to greater responsibility and leadership roles as you demonstrate your abilities and achieve results.

Benefits

• Competitive salary
• Comprehensive health insurance
• Generous paid time off
• Flexible hybrid working model
• Ongoing learning & career development
• Annual company events and workshops

If you are ready to join an innovative, forward-thinking organization and work alongside inspiring industry leaders like Romit Mukerjee, Prospecta would love to hear from you. Join Prospecta and take the first step toward an exciting, impactful, and rewarding career! You will be responsible for managing and executing the Go-To-Market (GTM) strategies as developed by the organization. Working closely with sales teams, you will deliver cohesive, impactful, and results-driven marketing initiatives to generate Marketing Qualified Leads (MQLs). By analyzing performance data, you will optimize campaigns, improve Return on Investment (ROI), and collaborate with cross-functional teams for cohesive marketing execution. Your key responsibilities will include planning and executing digital campaigns and virtual/in-person events, driving Search Engine Optimization (SEO), website optimization, and content strategy to boost traffic, leads, and brand visibility. You will also create and manage high-quality, engaging content across digital platforms, aligned with the product brand messaging. Additionally, you will manage and grow social media presence to enhance engagement, followers, and brand recognition.

Qualifications Required:

• 15-20 years of marketing experience driving GTM initiatives, events, SEO, content strategy, website management, and digital lead generation.
• Relevant marketing experience in the IT software product industry.
• Experience in planning and executing marketing campaigns and events, ideally within the SAP ecosystem.
• Spearheaded global B2B SaaS marketing, expanding reach across US & European markets.
• Grew social media presence and engagement, strengthening brand visibility in com