Senior Marketing Analyst

PenFed is hiring a (Hybrid) Sr. Marketing Analyst at our Tysons, Virginia location. The primary purpose of this position is to evaluate and report on marketing initiatives and campaign performance to help drive brand and product growth. The role will involve working closely with the marketing & brand management team, product teams, and data teams to deliver insights to help budget and drive marketing efficiencies across products and channels.

Equivalent combination of education and experience is considered.

• Bachelor’s Degree in Marketing, Media, Statistics, Mathematics required.
• Minimum of (5) years’ experience in marketing, campaign analytics.
• Ability to use data to tell the campaign performance story for any type of marketing campaign and present the insights in a clear, visual story.
• Experience tracking key performance indicators for various marketing channels, including Direct mail, Email, Paid Digital, etc.
• Knowledge of Data Visualization best practices, experience using data visualization software like Tableau and Excel.
• Experience with database and data warehouse structure including SQL, Snowflake, Sigma, etc. Experience with Business Intelligence processes and tools.
• Excellent communication and presentation skills, with ability to convey complex ideas in an understandable way to senior leadership.
• Be self-starter and self-directed with ability to accomplish task with knowledge of the end goal with little direction.
• Creative problem solver and ability to convert complex data into clear insights and compelling narratives.
• Ability to work in a fast-paced environment while maintaining strong attention to detail.
• Experience using A.I. tools preferred.

Supervisory Responsibility

This position will not supervise employees.

Licenses and Certifications

There are no additional licenses and/or certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

• Most roles require working in an office setting with moderate noise and the ability to lift 25 pounds.*

Travel

Ability to travel is not required.

#LI-Hybrid

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties, and the position will perform other duties as assigned.

• Track, analyze, and report on multi-channel marketing campaigns to tell a concise story on overall campaign performance across various channels and validate success (direct mail, email, social, brand, display, etc.).
• Utilize other teams’ leading indicators (e.g. CTR, CPM, clicks) and ensure lagging indicators (account opened, CPA, ROAS) are reported and tie back to campaigns to show overall performance.
• Analyze audience segmentation performance and highlight opportunities for targeting improvement.
• Support analytic projects such as LTV, MMM to ensure analytic rigor and marketing performance are optimized across all analytic reads.
• Identify drivers of campaign performance and develop data-backed recommendations for leadership.
• Lead performance reviews and action ad hoc requests from the performance reads.
• Provide insights and make recommendations to brand, product, and cross-functional teams.
• Promote a test and learn mentality where insights lead to hypothesis and a quest to improve benchmarks.
• Validate campaign data integrity, both during campaign segmentation and for campaign analysis, and ensure accurate data capture from various sources.
• Diagnose and report on campaign trends and highlight insights to product managers and product owners.
• Work closely with product analytic teams to analyze marketing spending and performance and how it translates to business performance and goals.
• Collaborate with brand, digital, CRM, data management and UX teams to structure raw data into database tables to be used for analysis and with visualization software.