Performance Marketing Manager

Performance Marketing Manager (D2C | App | Retail) Location: Koregaon Park, Pune (On-site) Experience: 5–6 years Team Size: 6–7 members Reporting to: Head of Marketing About Palmonas Palmonas is redefining jewellery for the modern Indian woman by bridging the gap between fine and fashion with its “demi-fine jewellery” philosophy. We are a fast-scaling omnichannel brand with a strong digital presence (Website and App) and a rapidly growing offline retail footprint. Our focus is on building a performance-driven growth engine across all channels.

Role Overview We are looking for a Performance Marketing Manager who will own end-to-end revenue across Web and App, while also driving digital contribution to retail growth. This is a high-ownership role that goes beyond campaign execution. The role involves driving business outcomes, building scalable systems, and leading a high-performing team.

Key Responsibilities 1.

Paid Media

Ownership (Core) - Own and scale Meta and Google Ads end-to-end

• Manage monthly budgets of ₹3–10 Cr
• Build and execute full-funnel strategies (prospecting, retargeting, retention)
• Ensure channel-wise scalability and profitability 2.

Website

Performance (Primary Revenue Driver) - Drive revenue growth through the website (Shopify)

• Improve key metrics:
• Conversion Rate (CR%)
• Average Order Value (AOV)
• Customer Acquisition Cost (CAC)
• Collaborate with tech and CRO teams to optimize landing pages and user journeys 3. App Growth and Performance - Own app installs, activation, and repeat usage
• Optimize:
• Cost per Install (CPI)
• App CAC
• Conversion Rate
• Retention and repeat behavior
• Work with retention teams on lifecycle marketing initiatives 4.

Retail Store

Contribution (Digital to Offline) - Drive store footfall through digital campaigns

• Execute hyperlocal targeting around store catchment areas
• Track and optimize:
• Cost per store visit
• Revenue driven through digital attribution
• Support store launches with performance-led campaigns 5. Team Leadership - Manage and mentor a team of 6–7 members
• Set clear KRAs, targets, and performance benchmarks
• Conduct regular reviews and drive accountability
• Upskill the team in:
• Creative strategy
• Data analysis
• Execution excellence 6. Revenue and Performance Ownership - Deliver monthly revenue targets across:
• Website
• App
• Retail (digitally influenced)
• Improve key metrics:
• ROAS
• CAC
• MER / TACOS
• New customer acquisition 7.

Creative

Strategy - Collaborate with brand and content teams

• Build a scalable creative pipeline (UGC, performance hooks, formats)
• Identify high-performing creatives and scale them effectively 8. Data and Analytics - Track and analyze daily performance metrics:
• Spend, ROAS, CAC
• CTR, CVR, AOV
• Maintain strong working knowledge of:
• Meta Ads
• Google Ads
• Shopify / GA4
• Identify performance bottlenecks and implement quick solutions 9. Experimentation and Scaling - Develop a structured testing roadmap across:
• Audiences
• Creatives
• Offers
• Landing pages
• Scale winning strategies and eliminate inefficiencies 10. Cross-functional Collaboration - Work closely with:
• Retention teams (Email, WhatsApp, App)
• Website (CRO and UX)
• Operations (inventory planning)
• Retail teams (store campaigns) Key Metrics You Will Own Core Business Metrics - Total Revenue (Web and App)
• ROAS / MER / TACOS
• CAC / CPP
• New Customer Acquisition Website Metrics - Conversion Rate (CR%)
• Average Order Value (AOV)
• Cost per session App Metrics - Installs and CPI
• App CAC
• Conversion Rate
• Retention and repeat rate Retail Metrics (Digital Contribution) - Store footfall driven through ads
• Cost per visit
• Revenue attribution Ideal Candidate Profile - 5–6 years of experience in performance marketing (D2C preferred)
• Proven experience managing teams of 5–7 members
• Strong hands-on expertise in Meta Ads and Google Ads
• Experience working across web and app funnels
• Understanding of omnichannel growth (online to offline)
• Strong analytical and execution-focused mindset
• High ownership and accountability What Will Make You Stand Out - Experience in fashion, jewellery, or lifestyle D2C brands
• Strong understanding of both creative strategy and performance marketing
• Experience managing large-scale budgets (₹4Cr+ per month)
• Exposure to retail attribution and hyperlocal campaigns Culture Fit - High ownership with low ego
• Execution-first mindset
• Strong leaders