Creative Strategist – Performance Marketing & Lead Generation (Remote)

Safe Planet an Australian-based company operating in the Energy Efficiency, Heat Pump, and HVAC industry, focused on scaling high-performance lead generation campaigns across Meta, Google, and landing page funnels.

We are looking for a highly creative and performance-focused Creative Strategist who understands how to create winning advertising angles, hooks, offers, and messaging that generate qualified leads — not just “nice-looking ads.”

This role is ideal for someone who understands direct response marketing, consumer psychology, performance creatives, and conversion-focused landing page strategy.

You will work closely with our:

• Performance Marketer
• Graphic Designers
• Video Editors
• Sales Team

to build and optimize high-converting campaigns for the Australian market.

Your ResponsibilitiesCreative Strategy & Ad Concepts

• Develop winning ad angles, hooks, offers, and campaign concepts
• Research competitors, customer psychology, and market trends
• Create concepts for:
• Meta Ads
• Google Ads creatives
• Video Ads
• Static Ads
• UGC-style content
• Landing Pages
• Write high-converting:
• Ad copy
• Headlines
• Hooks
• Scripts
• CTA messaging

Landing Page & Funnel Strategy

• Structure and optimize landing page messaging and flow
• Improve conversion rates through better copy and positioning
• Suggest:
• Hero section concepts
• Lead form structure
• Trust-building elements
• Offers and CTA improvements
• CRO recommendations

Performance & Creative Analysis

• Analyze creative performance using:
• CTR
• CPL
• Hook Rate
• Conversion Rate
• ROAS
• Identify winning creatives and scaling opportunities
• Continuously test and improve messaging, creatives, and offers
• Work with the media buying team to improve campaign performance

What We’re Looking ForRequired Skills

• Strong understanding of:
• Direct Response Marketing
• Consumer Psychology
• Lead Generation Funnels
• Meta Ad Creatives
• Landing Page Strategy
• Experience creating or analyzing performance creatives
• Ability to think strategically and commercially
• Strong English communication and copywriting skills
• Ability to identify what makes an ad convert
• Strong research and analytical skills

Bonus If You Have

• Experience with Australian, US, or international markets
• Experience in:
• HVAC
• Home Services
• Solar
• Energy Efficiency
• Ecommerce
• Lead Generation Businesses
• Experience with:
• Meta Ads Library
• Foreplay
• ClickUp
• Canva
• Google Docs
• AI tools for creative ideation

Important

This is a performance-driven role.

We are looking for someone who understands that the goal is not just creating content — the goal is generating leads, improving conversion rates, and helping scale campaigns profitably.

You should be proactive, creative, data-aware, and able to think beyond generic marketing ideas.

To Apply, Please Send

• Your resume
• Portfolio / sample work
• Examples of:
• Ad creatives
• Hooks
• Landing pages
• Scripts
• Campaign concepts
• Brief explanation of campaigns or brands you’ve worked on
• Expected salary
• Availability

Work Setup

• Remote
• Long-term opportunity
• Flexible work environment
• Growth-focused team
• Performance-based growth opportunities