Social Media and Marketing Manager

Overview

Are you passionate about shaping compelling brand stories and engaging audiences across digital platforms? We’re seeking an energetic and innovative Social Media and Marketing Manager to lead our social media strategies, elevate brand presence, and drive impactful marketing campaigns. This role offers a dynamic environment where creativity meets data-driven insights, empowering you to make a tangible difference in our digital footprint. Join us to craft captivating content, foster meaningful relationships, and propel our brand to new heights through strategic digital marketing initiatives.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and emerging channels to boost brand awareness and engagement.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts that align with branding guidelines and campaign goals.
• Utilize social listening tools to monitor online conversations, gather insights on audience preferences, and respond proactively to community interactions.
• Manage paid advertising campaigns on Facebook and other social platforms using Facebook Advertising tools to optimize reach and ROI.
• Analyze web analytics and social media metrics through Google Analytics, Adobe Creative Suite tools, and Buffer to assess campaign performance and inform future strategies.
• Collaborate with cross-functional teams including public relations, sales, and creative departments to ensure cohesive messaging across all channels.
• Maintain relationships with influencers, media outlets, and partners to amplify campaign reach and enhance brand reputation.
• Oversee the use of graphic design software such as Adobe Photoshop and Adobe Illustrator for creating visually appealing marketing materials.
• Conduct keyword research for SEO purposes to improve content visibility in search engine results.
• Coordinate with E-commerce teams to integrate social media efforts with online sales initiatives and promotional activities.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social listening tools like Hootsuite or Buffer for monitoring online conversations.
• Skilled in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Experience managing Facebook Advertising campaigns along with knowledge of web analytics tools such as Google Analytics.
• Strong understanding of SEO principles, keyword research techniques, and content creation best practices.
• Excellent proofreading skills with an eye for detail to ensure high-quality messaging across all channels.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Exceptional relationship management skills for engaging influencers, partners, and internal stakeholders effectively.
• Knowledge of video editing and photography techniques is a plus to enhance multimedia content offerings. Join us as a Social Media and Marketing Manager if you’re ready to energize brands through innovative digital storytelling! Bring your creativity, analytical mindset, and passion for social media marketing to help us connect authentically with audiences worldwide while advancing your career in a vibrant team environment.

Pay: From $30.00 per hour

Work Location: In person