Creative Director Studio Lead , Marketing Shared Services Studio S

Role & responsibilities

Key Responsibilities

• Lead creative strategy, brand communication, and digital design initiatives across enterprise programs.
• Build, manage, and scale multidisciplinary teams comprising designers, UX professionals, copywriters, developers, and creative specialists.
• Drive end-to-end execution of digital studio operations, including governance, quality standards, and process optimization.
• Lead and manage Marketing Shared Services functions supporting global stakeholders across creative delivery, campaign execution, and brand operations.
• Oversee Studio Shared Services Operations, including service delivery models, intake governance, resource utilization, SLAs, and operational efficiencies.
• Conceptualize and deliver high-impact creative campaigns, executive communications, and strategic storytelling initiatives.
• Lead the design and delivery of digital experiences including mobile applications, web platforms, enterprise portals, and emerging media solutions.
• Partner with executive leadership and business stakeholders to create communication strategies aligned with organizational objectives.
• Develop innovative solutions for customer experience, employee experience, and change management communication.
• Oversee creative direction for proposal pitches, marketing collateral, brand identity programs, and digital campaigns.
• Drive UX strategy through research, wireframing, prototyping, usability analysis, and user-centered design methodologies.
• Ensure alignment between creative vision, technical feasibility, and measurable business outcomes.
• Manage project budgets, resource planning, estimations, and delivery timelines.
• Foster a culture of innovation, mentorship, collaboration, and creative excellence.
• Strong experience in Creative Direction, Art Direction, Digital Studio Leadership, Marketing Shared Services, and Studio Shared Services Operations.
• Deep expertise in Brand Strategy, Visual Communication, Design Thinking, and Shared Services Delivery Models.
• Hands-on knowledge of UX/UI Design, Wireframing, Prototyping, and Customer Experience Design.
• Experience managing global teams and cross-functional stakeholder engagement.
• Proven track record of delivering digital transformation initiatives and enterprise communication programs.
• Strong experience in setting up and managing centralized marketing services, creative operations hubs, and shared services governance frameworks.
• Expertise in
• Creative Direction
• Visual Design and Conceptualization
• UX Research and Heuristic Analysis
• Storyboarding and Motion Graphics
• Brand Identity and Strategic Communications
• Digital Campaigns and Marketing Communications
• Studio Operations and Operational Excellence
• Marketing Shared Services Operations
• Studio Shared Services Governance
• Proposal Design and Client Engagement
• Strong understanding of digital platforms including mobile, web, e-commerce, and emerging media.
• Experience in design systems, creative governance, quality control frameworks, and service delivery models.

Preferred Qualifications

• Experience working with global brands and enterprise clients.
• Exposure to change management communication and internal branding programs.
• Experience leading award-winning campaigns and large-scale digital initiatives.
• Experience managing shared services environments supporting global marketing or creative functions.
• Human Factors International (HFI) CUA Certification is an added advantage.

Education

• Bachelors degree in Design, Fine Arts, Visual Communication, Commerce, or related discipline.
• Relevant certifications in UX, Design Thinking, Shared Services, or Creative Leadership preferred.

Key Competencies

• Strategic Thinking
• Team Leadership
• Creative Mentorship
• Stakeholder Management
• Problem Solving
• Innovation & Storytelling
• Client Relationship Management
• Operational Excellence
• Shared Services Governance
• Service Delivery Management

Preferred Industry Background

Candidates from IT Services, Consulting, Global Capability Centers (GCCs), Digital Agencies, Branding Studios, Product Organizations, Enterprise Design Functions, or Shared Services Organizations will be preferred.