Copywriter & Content Strategist

About NOT Drones

NOT Drones is a Made-in-India drone company focused on building innovative and accessible drone technology for consumers and professionals. As we continue to expand our product portfolio and brand presence, we're looking for a creative and strategic individual to lead our content planning and copywriting efforts.

Role Overview

We are looking for a Brand Copywriter & Content Strategist who can take ownership of content planning, campaign messaging, and copywriting across all brand touchpoints.

This role requires someone who can think strategically, plan content campaigns, and execute high-quality copy for social media, website, product launches, and marketing campaigns.

Key Responsibilities

Content Strategy & Planning

· Develop monthly content calendars aligned with marketing and business goals.

· Plan content for product launches, sales campaigns, festive campaigns, and brand-building initiatives.

· Create content pillars and content frameworks for social media platforms.

· Identify content opportunities based on trends, audience interests, and product objectives.

Social Media Content

· Write engaging copy for Instagram posts, stories, carousels, and advertisements.

· Create concepts and scripts for Instagram Reels and short-form video content.

· Develop educational, product-focused, community-driven, and sales-oriented content.

· Ensure consistency in brand tone and communication across platforms.

Product & Website Content

· Write product descriptions, landing pages, website copy, and feature pages.

· Create compelling messaging that simplifies technical product features for consumers.

· Develop launch messaging and product positioning content.

Campaign Development

· Build content plans for product launches and major marketing campaigns.

· Create campaign messaging, hooks, taglines, and creative directions.

· Collaborate with designers and video editors to execute campaign assets.

Brand Communication

· Maintain a consistent brand voice across all communication channels.

· Write marketing collateral, email content, and promotional copy.

· Support both consumer-focused and B2B communication requirements.

Required Skills

· 2+ years of experience in Copywriting, Content Strategy, Content Marketing, or Brand Communications.

· Strong command of written English.

· Experience writing social media content and video scripts.

· Understanding of content marketing and social media trends.

· Ability to simplify technical concepts into engaging consumer content.

· Strong research and storytelling abilities.

· Attention to detail and creative thinking.

Preferred Qualifications

· Experience working with consumer technology, electronics, gadgets, D2C brands, or startups.

· Familiarity with social media platforms and content performance metrics.

· Basic understanding of SEO and website content best practices.

What Success Looks Like

· Consistent, high-quality content across all platforms.

· Well-executed product launch campaigns.

· Engaging social media content that drives brand awareness and conversions.

· Strong and consistent brand messaging across channels.

· Effective collaboration with creative, marketing, and product teams.

Why Join NOT Drones?

· Opportunity to work with a fast-growing Made-in-India technology brand.

· Direct ownership of brand communication and content strategy.

· Creative freedom to build impactful campaigns.

· Work closely with product, marketing, and creative teams to shape the brand's voice and growth.

How to Apply

Also, please share the following details on career@electrobotic.in

· Updated Resume

· Portfolio / Writing Samples

· Links to campaigns, social media work, or content projects you've worked on

📍 Ahmedabad (On-site)