Associate Product Marketing Manager

At the Core of outdoor leisure

We are the world's largest hot tub and spa cover manufacturer. We manufacture spa cover lifters, spa steps, pool covers, and adjacent cut-and-sew products, such as cushions, furniture covers, umbrellas, and much more. Core Covers is a critical supplier within the hot tub and spa industry and utilize the best technology available to manufacture and manage fulfilment for our valued customers. We have vast and diverse experience in serving hot tub and spa OEMs, dealers and distributors, and e-tailers across North America and Europe. With a rich history of providing top-tier products to our customers, we take pride in our commitment to innovation, quality, and customer satisfaction.

Job Summary

Reporting to the Director of Product, the Associate Product Marketing Manager will lead the development, launch, and execution of our outdoor leisure product lines. You will also play a key role in expanding our business into new product categories, leveraging your expertise in competitive analysis, project management and cross-functional coordination to ensure all new product launches are executed with excellence. You'll be responsible for managing the full product lifecycle; working cross-functionally with engineering, design, sourcing, e-commerce, customer support, and content marketing teams to ensure we’re building the right products for the right audiences.

Responsibilities

PRODUCT & CHANNEL STRATEGY

• Support product lifecycle management for core and future product lines.
• Manage and prioritize product enhancements, new launches, and feature updates based on business objectives and customer insights.
• Work closely with the Marketing Director to develop collateral and points of differentiation to support value-added offerings to key sales channels.
• Maintain product specs, competitive analysis, and feature/benefit requests related to the product pipeline.
• Conduct competitive benchmarking to ensure our offerings are differentiated and competitively positioned in the marketplace.
• Stay ahead of market trends and competitor activity through active research and engagement.
• Maintain SKU setup, GS1 management and product catalogue information.

PRODUCT & CATEGORY EXPANSION

• Assist in defining the product roadmap that aligns with customer needs, seasonal demand, and business goals within the outdoor and protective covers market.
• Work with design, sourcing, manufacturing, e-commerce, customer service, and marketing teams to ensure timely and successful product development and launches.
• Contribute to market opportunity assessments for emerging product categories, identifying gaps in current offerings and evaluating alignment with core competencies.
• Lead & manage the development of go-to-market workback schedules and associated milestones.
• Partner with design and product development teams to prototype and test new product concepts, incorporating feedback loops.
• Oversee cross-functional launch readiness, ensuring new category introductions are supported with appropriate marketing, training, and operational planning.
• Monitor post-launch category performance, analyzing sales data, customer feedback, and competitive shifts to refine product strategies and inform phase 2 rollouts.

BUSINESS MANAGEMENT

• Analyze business performance to drive insight and actions to inform demand, brand strategies and contingency plans to achieve financial and marketplace targets.
• Responsible for key elements of the Integrated Business Planning Process, including assistance with annual demand forecasting, sales velocity review and identifying opportunities & risks.
• Lead the launch and execution of key projects that deliver new product development strategies and annual operating plans

Qualifications

• Bachelor’s degree in Marketing, Commerce, Business or equivalent experience
• 2–4 years of experience in product management of physical goods, ideally within consumer goods, e-commerce, or home/outdoor product industries.
• Experience managing the lifecycle of physical products (especially seasonal or size-based SKUs).
• Proven success managing product portfolios across various channels.
• Experience launching new product categories or verticals.
• Experience working across B2B, B2C and DTC channels
• Excellent organization and communication skills.
• Highly organized, data driven, ability to deal well with peaks and to manage multiple relationships internally and externally, ability to understand technical topics.
• Excellent communication skills, both verbal and written.
• Very detail oriented and organized, able to glean insights and recommendations from data and communicate them in a clear and concise manner.
• Self-starter who thrives in a remote work environment.
• Comfortable collaborating across time zones and departments.
• Customer-obsessed mindset with an eye for quality and detail.
• Adaptable, proactive, and excited by both strategy and execution.