Role Overview
Mirchi is hiring a mid-level Digital Copywriter. This is a full-time role in Hyderabad. Part of Mirchi's Qa hiring. Full responsibilities, required qualifications, and the apply link are listed in the description below.
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Job Description
You are a versatile and culturally plugged-in language specialist who excels in digital ecosystems. Your role involves writing platform-native copy across various formats such as push notifications, meme copy in English, Hinglish, or regional tone, long-form features, social captions, taglines, and more. You will collaborate with designers, strategists, and marketers to adapt copy to visual assets and platform trends while maintaining Gaana Voice & Tone consistency. Additionally, you will translate music metadata or fan behavior insights into engaging storytelling, participate in brainstorms, and localize content for regional audiences, especially in South India.
Key Responsibilities:
- Write platform-native copy across formats including push notifications, meme copy, long-form features, social captions, taglines, and more.
- Collaborate with cross-functional teams to adapt copy to visual assets and platform trends.
- Maintain Gaana Voice & Tone consistency across all copy.
- Translate music metadata or fan behavior insights into engaging storytelling.
- Participate in brainstorms and content campaigns shaping.
- Localize and transcreate content in line with regional audience behavior, particularly in South India.
Key KPIs:
- % increase in click-through rates on push and performance email copy.
- Engagement rate on copy-led posts (likes/comments/saves per 1k impressions).
- Turnaround time for creative copy requests.
- Copy engagement in test/control experiments on platform/app.
- Additional KPIs as per growing business requirements.
Must-Have Skills:
- 0-4 years in a creative/digital copywriting role.
- Strong showreel or portfolio of short-form content, meme copy, platform-based writing relevant to South Indian Music, Movie, Meme & Pop culture.
- Knowledge of timing, tone, grammar, dialect, and platform behavior.
- Fluent in internet culture, particularly Indian music, pop, fandom, and regional cues.
- Ability to write in or adapt tone to Telugu (Tingligh), Tamil (Tamglish), Hinglish. Proficiency in English writing and communication is mandatory.
- Bonus: Ability to design or experience with AI tools like Canva, Midjourney, RunwayLM. You are a versatile and culturally plugged-in language specialist who excels in digital ecosystems. Your role involves writing platform-native copy across various formats such as push notifications, meme copy in English, Hinglish, or regional tone, long-form features, social captions, taglines, and more. You will collaborate with designers, strategists, and marketers to adapt copy to visual assets and platform trends while maintaining Gaana Voice & Tone consistency. Additionally, you will translate music metadata or fan behavior insights into engaging storytelling, participate in brainstorms, and localize content for regional audiences, especially in South India.
Key Responsibilities:
- Write platform-native copy across formats including push notifications, meme copy, long-form features, social captions, taglines, and more.
- Collaborate with cross-functional teams to adapt copy to visual assets and platform trends.
- Maintain Gaana Voice & Tone consistency across all copy.
- Translate music metadata or fan behavior insights into engaging storytelling.
- Participate in brainstorms and content campaigns shaping.
- Localize and transcreate content in line with regional audience behavior, particularly in South India.
Key KPIs:
- % increase in click-through rates on push and performance email copy.
- Engagement rate on copy-led posts (likes/comments/saves per 1k impressions).
- Turnaround time for creative copy requests.
- Copy engagement in test/control experiments on platform/app.
- Additional KPIs as per growing business requirements.
Must-Have Skills:
- 0-4 years in a creative/digital copywriting role.
- Strong showreel or portfolio of short-form content, meme copy, platform-based writing relevant to South Indian Music, Movie, Meme & Pop culture.
- Knowledge of timing, tone, grammar, dialect, and platform behavior.
- Fluent in internet culture, particularly Indian music, pop, fandom, and regional cues.
- Ability to write in or adapt tone to Telugu (Tingligh), Tamil (Tamglish), Hinglish. Proficiency in English writing and communication is mandatory.
- Bonus: Ability to design or experience with AI tools like Canva, Midjourney, RunwayLM.
Frequently Asked Questions
How do I apply for the Digital Copywriter position at Mirchi?
Use the Apply button above to submit your application directly to Mirchi. Most applications take less than 5 minutes if your resume and contact details are ready, and you'll be routed to the employer's official application system to finish.
Where is the Digital Copywriter position at Mirchi located?
This position is based in Hyderabad. Mirchi has not indicated remote or hybrid options for this role, so candidates should plan for on-site work.
What does a Digital Copywriter at Mirchi earn?
Mirchi has not disclosed a salary range in this posting. Many employers share specifics later in the interview process; you can also ask during a recruiter screen if compensation transparency is important to you.
When was the Digital Copywriter role at Mirchi posted?
This role was posted on April 16, 2026 (61 days ago). It's still listed as actively hiring; we re-confirm openings against the source system multiple times per day and remove closed roles.
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