Brand Manager / Senior Brand Manager – Mass Beauty

Brand Manager / Senior Brand Manager – Mass Beauty

Location: Greater Toronto Area - west of Toronto

Compensation: $90,000-120,000 in annual salary (depending on experience) + performance bonus

NOTE: No AI will be used in qualifying candidates for this role. This is an existing position.

Our client, a well-established and growing organization within the mass beauty industry, is seeking an experienced Brand Manager / Senior Brand Manager to join their marketing team. This role is responsible for developing and executing brand strategies, leading new product launches, managing promotional programs, analyzing consumer and retail insights, collaborating cross-functionally with sales and merchandising teams, and driving profitable brand growth across major Canadian retailers.

The successful candidate will have demonstrated experience developing marketing plans, executing go-to-market strategies, managing product portfolios, analyzing market trends and competitive activity, overseeing product launches, and working closely with cross-functional teams to deliver commercial results. Experience with retail merchandising, planograms, POS analysis, forecasting, and promotional execution would be considered strong assets.

NOTE: Depending on experience level, this role could be either Brand Manager or Senior Brand Manager in title.

This role will manage 2 direct reports (Brand Associates) and will report directly to the Vice President of Marketing.

This is a hybrid role (3 days/week in-office in the GTA west of Toronto).

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Commerce or a related discipline preferred.
• Current or very recent Brand Marketing experience is absolutely essential.
• Candidates must have recent experience marketing branded products within mass beauty categories, ideally including one or more of:
• Cosmetics
• Skincare
• Health & Beauty
• Personal Care
• Fragrance
• Proven success developing and executing brand strategies, product launches, promotional programs and go-to-market initiatives.
• Strong understanding of consumer marketing, retail merchandising, pricing, competitive analysis and brand performance measurement.
• Experience working with major Canadian mass retailers and collaborating cross-functionally with Sales, Category Management, Merchandising and Supply Chain teams is highly desirable.
• Demonstrated analytical skills with the ability to interpret market, sales and consumer data to drive business decisions.
• Exceptional project management, communication and presentation skills with the ability to manage multiple priorities in a fast-paced environment.
• Highly organized, detail-oriented, collaborative and results-driven.

If you possess this background and are interested in learning more, please apply to this posting.

Thank you for your interest. Due to the specialized nature of this search, only candidates with current or very recent brand marketing experience within the mass beauty categories outlined above will be contacted.