Marketing Communications Specialist

Company Description

Liberty Shoes Ltd. has been crafting high-quality, stylish, and comfortable footwear for over six decades, catering to the needs of individuals and families globally. Offering a diverse range of products including school shoes, sports shoes, formal wear, casual wear, and accessories like bags and belts, Liberty is committed to the philosophy "Fashion is Comfort." By combining advanced manufacturing techniques, innovative designs, and a focus on affordability, Liberty has grown into a leading global footwear brand, producing over 50,000 pairs daily from six world-class facilities. With a reputation for durability and style, Liberty is ranked as one of the top five leather manufacturers worldwide and holds a strong presence in the middle-class fashion market.

Role Description

This is a full-time, on-site role for a Marketing Communications Specialist based in Gurugram.

The Marketing Communications

Specialist will be responsible for developing and implementing communication strategies that enhance the company’s brand positioning. Day-to-day responsibilities include crafting marketing materials, managing public relations campaigns, coordinating with internal teams to develop advertising strategies, managing social media content, and monitoring campaign effectiveness to achieve business goals. Success in this role requires creativity, strategic thinking, and the ability to effectively communicate with various stakeholders.

Qualifications

• Strong written and verbal communication skills, with expertise in crafting clear and engaging content for various audiences.
• Experience in social media management, content creation, and campaign execution across platforms.
• Familiarity with marketing strategies and tools like SEO, email campaigns, and digital advertising.
• Ability to conduct market research, analyze data, and apply insights to communication strategies.
• Project management and organizational skills to handle deadlines and collaborate across teams effectively.
• Proficiency in design tools and basic knowledge of branding principles is a plus.
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Experience within the fashion, retail, or footwear industries is an added advantage.