Customer Marketing Manager - Oncology

Role Overview:

You will be responsible for developing the channel strategy across the buyer's journey to execute campaigns against key objectives and business goals for Labcorp's Oncology business. As a Customer Marketing Manager, your role will involve leading integrated, multi-channel campaigns across the Provider journey to maximize reach and engagement for achieving campaign goals. You will also be orchestrating execution across channels, managing agency and vendor relationships, and ensuring Sales teams are equipped with the right tools and messaging.

Key Responsibilities:

• Design, execute, and optimize integrated, multi-channel marketing campaigns aligned to business and marketing objectives
• Orchestrate campaign delivery across the customer journey, ensuring alignment with annual marketing plans
• Lead tactic sequencing and prioritization, project management
• Apply journey-based marketing strategies to deliver the right message to the right audience at the right time

Channel & Content Leadership:

• Guide content strategy and messaging architecture across channels including digital, web, email, media, sales enablement, events, and webinars
• Ensure consistent delivery of brand voice, experience, and visual identity across all touchpoints
• Provide channel optimization insights to maximize engagement and performance

Performance, Analytics & Optimization:

• Aggregate and analyze campaign performance data across channels
• Define, track, and report on KPIs and insights to drive continuous optimization
• Leverage marketing automation and CRM data to improve lead nurturing and campaign effectiveness

Stakeholder & Vendor Management:

• Partner closely with Product Marketing, Sales, Medical Affairs, Science, and Operations
• Lead recurring cross-functional meetings to ensure on-time and on-target execution
• Manage agencies, vendors, and internal channel partners for asset development and campaign delivery
• Manage audience marketing budgets (media and agencies) aligned to leadership priorities

Sales Enablement:

• Ensure Sales teams are equipped with timely, relevant tools and assets
• Collaborate cross-functionally to support field engagement and adoption of marketing programs

Qualifications Required:

• 8-10 years of marketing experience within the healthcare/pharma industry is desirable
• A bachelor's degree in business, business management, marketing and science is desired
• Exposure to or understanding of the US healthcare ecosystem is a strong plus

Labcorp Additional Details:

Labcorp is proud to be an Equal Opportunity Employer and strives for inclusion and belonging in the workforce. Employment decisions are based on business needs and individual qualifications and merit. Labcorp does not tolerate harassment or discrimination of any kind. Qualified applicants will be considered without regard to race, religion, color, national origin, sex, family or parental status, marital status, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other legally protected characteristic. All qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. Apply now to be a part of Labcorp's diverse and inclusive team. Role Overview:

You will be responsible for developing the channel strategy across the buyer's journey to execute campaigns against key objectives and business goals for Labcorp's Oncology business. As a Customer Marketing Manager, your role will involve leading integrated, multi-channel campaigns across the Provider journey to maximize reach and engagement for achieving campaign goals. You will also be orchestrating execution across channels, managing agency and vendor relationships, and ensuring Sales teams are equipped with the right tools and messaging.

Key Responsibilities:

• Design, execute, and optimize integrated, multi-channel marketing campaigns aligned to business and marketing objectives
• Orchestrate campaign delivery across the customer journey, ensuring alignment with annual marketing plans
• Lead tactic sequencing and prioritization, project management
• Apply journey-based marketing strategies to deliver the right message to the right audience at the right time

Channel & Content Leadership:

• Guide content strategy and messaging architecture across channels including digital, web, email, media, sales enablement, events, and webinars
• Ensure consistent delivery of brand voice, experience, and visual identity across all touchpoints
• Provide channel optimization insights to maximize engagement and performance

Performance, Analytics & Optimization:

• Aggregate and analyze campaign performance data across channels
• Define, track, and report on KPIs and insights to drive continuous optimization
• Leverage marketing automation and CRM data to improve lead nurturing and campaign effectiveness

Stakeholder & Vendor Management:

• Partner closely with Product Marketing, Sales, Medi