Paid Search/SEM Manager

Paid Search/SEM Manager

This role is a high-impact performance marketing position focused on owning and scaling paid search as a core customer acquisition channel. You will take full responsibility for the strategy, execution, and optimization of Google Ads and YouTube Ads campaigns, directly influencing CPA, ROAS, and revenue growth. Working in a fast-paced, data-driven environment, you will design structured testing frameworks, improve conversion performance, and ensure campaigns are efficiently scaled. This role requires strong analytical thinking and the ability to translate business goals into actionable paid media strategies. You will collaborate closely with growth, creative, and analytics teams to continuously improve funnel performance and campaign efficiency. It is an ideal opportunity for a hands-on SEM expert who thrives in ownership-driven roles and wants to directly shape channel performance.

Accountabilities:

• Own and optimize day-to-day performance of Google Ads and YouTube Ads, ensuring efficient budget allocation and achievement of CPA and volume targets.
• Develop and execute paid search strategies aligned with business objectives, including keyword strategy, bidding structures, and audience segmentation.
• Build and manage a structured experimentation roadmap covering ad creatives, landing pages, targeting, and bidding approaches.
• Analyze full-funnel performance data to identify trends, diagnose issues, and uncover opportunities for scaling paid search performance.
• Collaborate with creative and growth teams to improve conversion rates and overall funnel efficiency.
• Ensure accurate conversion tracking, attribution integrity, and signal quality to support data-driven bidding strategies.
• Stay current with industry trends, including AI-driven changes in search and paid media ecosystems.

Requirements

• 3-5+ years of hands-on experience managing Google Ads campaigns with proven performance improvement results.
• Demonstrated success in scaling paid search campaigns while optimizing for CPA and ROAS targets.
• Strong analytical skills with the ability to interpret performance data and translate insights into action.
• Advanced proficiency in Excel or Google Sheets for reporting and analysis.
• Experience using analytics platforms such as GA4, Northbeam, or similar tools.
• Strong understanding of paid search mechanics, bidding strategies, and conversion optimization principles.
• Ability to work independently and take full ownership of channel performance.
• Strong communication skills and ability to collaborate effectively across growth, analytics, and creative teams.

Benefits

• Competitive salary and comprehensive benefits package.
• Fully remote work environment with flexibility and autonomy.
• 100% employer-covered health, dental, and vision insurance (with partial dependent coverage).
• Paid time off including 15 PTO days (prorated), 9 company holidays, and a dedicated birthday day off.
• Generous paid parental leave policy.
• 401(k) retirement plan with company match.
• Annual $200 wellness membership benefit.
• Strong focus on professional development and continuous learning opportunities.
• High ownership culture with significant autonomy over your work and impact.