Associate Director - Digital Marketing, Star Plus

Job Summary

This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing social media campaigns for new launches. It will involve overlooking the marketing and overall health of some sustenance shows.

About the team

This team drives the growth of the Star Plus brand and its content specifically within the OTT & TV ecosystem, with a primary focus on JioStar's streaming platform - JioHotstar. We develop and implement data-driven marketing strategies to maximize subscriber acquisition, engagement, and retention for Star Plus content on JioHotstar, leveraging advanced digital techniques and understanding the unique OTT consumer journey.