Product Marketing Manager- Product-Led Growth

Job Description

Insight Global is seeking a Product Marketing Manager (Product-Led Growth) to own all self-serve conversion. The successful candidate will own the growth engine that converts without a salesperson. They will perform content discovery, website proof, comparison pages, affiliate programs, and creator advocacy. Success will be measured with the growing AEO presence, measurable content-to-paid attribution within 90 days, conversion lifts from proof content, affiliate-driven paid customers, and active creator advocates within 90 days.

Responsibilities

• Own content strategy across category creation, emotional pain discovery, creator success stories, music-specific narratives, and audience-first thought leadership.
• Own Answer Engine Optimization across AI discovery tools.
• Build and manage comparison pages and proof content on getmade.ai.
• Own affiliate and creator advocate programs.
• Direct AI-driven content systems and maintain editorial standards.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

• 3–5+ years in product or content marketing.
• Strong writing and editorial judgment.
• Creator economy fluency.
• AI-native workflow experience.
• Evidence-first mindset and automation instinct.