Coordinator, Performance Digital

We’re looking for a curious and driven Coordinator to join our Performance Digital team at INNOCEAN, supporting one of Canada’s leading automotive brands.

In this role, you’ll help bring performance campaigns to life across search, social, display, and video—turning data into action and ideas into measurable results. You’ll be part of a fully integrated, 360° team, collaborating with Media Planners, Buyers, Creatives, and specialists across SEM, SEO, SMM, Programmatic, and Data Analytics.

If you’re energized by digital media and want to go beyond impressions and clicks—learning how to optimize, test, and continuously improve performance—this is your opportunity to build real expertise and make an impact from day one.

The Role:

As an explorer you are driven and detail-oriented Coordinator to join our Performance Digital team at INNOCEAN, supporting one of Canada’s leading automotive brands.

If you’re energized by performance media—search, social, display, and video—and curious about the story behind the numbers, this is your opportunity to go deeper. We believe digital media is more than impressions and clicks—it’s a source of intelligence, insight, and continuous discovery.

In this role, you’ll work within a fully integrated, 360° ecosystem—collaborating with Tier 1 (National), Tier 2 (Regional), and Tier 3 (Local) teams, alongside Media Planners, Buyers, Creatives, and specialists across SEM, SEO, SMM, Programmatic, and Data Analytics. Together, you’ll turn data into action and ideas into measurable impact.

What your typical day will look like:

Campaign and Client Management

• Assist and eventually lead the management of monthly offer creative, including, but not limited to, search ad copy development (RSAs), extension development (sitelinks, callouts, snippets, price extensions, etc.), developing ad copy and selecting images for Facebook, Instagram, Pinterest, PMax, and GDN (Google Display Network), and most importantly, managing and implementing client feedback.
• Assist and eventually lead the management of monthly creative trafficking, including, but not limited to, search uploads in SA360 or Google Ads Editor and uploading images and ad copy into TikTok, Pinterest, PMax, GDN, Facebook, and Instagram, etc.
• Assist with the monitoring, tracking, evaluation, and optimization of paid search, paid social, and non-programmatic paid display/video campaign performance to maximize client investment, including, but not limited to, daily budget pacing, audience optimizations, bid optimizations, developing ad copy, A/B testing ad copy and landing page variations, query reports, and ensuring creative is tagged appropriately
• Assist with maintenance of an efficient billing processes for all performance digital marketing investments, including, but not limited to, receiving and reconciling invoices from media partners against actual spend amounts, connecting with media partners and internal team members to resolve and clear any discrepancy/invoicing issues, and assisting team members with internal budget orders and media buying processes
• Assist with ad-hoc and scheduled report creation, including, but not limited to, weekly/monthly/yearly performance analysis, channel performance analysis, A/B testing ad copy and landing page variations, query reports, and assisting with the provision of insightful recommendations for continual improvement
• Continually build performance digital marketing expertise, drive innovation, and stay up-to-date with industry trends and developments

SKILLS AND BEHAVIOUR

• Enthusiastic, self-motivated, and collaborative, with an eagerness to learn, high attention to detail, and a willingness to prove themselves
• A positive and adaptable approach to problem solving; an inquisitive and investigative attitude; not afraid to ask “Why?” or question established processes and procedures
• Solid ability to work as part of a team and independently, with the interpersonal skills to establish productive relationships with co-workers at all levels
• Exceptional communication skills and the ability to articulate and deliver complex messages effectively (both written and oral)
• Task-oriented, with excellent time management, project management, and overall organizational skills
• Great with numbers and spreadsheet management; great working knowledge of Word and Excel, and solid keyboarding skills
• Experience using performance digital advertising platforms (Google Ads, Facebook Ads, etc.) is a bonus, but the right attitude is more important; extensive training will be provided
• Experience with analytical and automatization platforms (Google Analytics, SA360, etc.) is a bonus, but the right attitude is more important; extensive training will be provided
• Understand the importance of accountability, professionalism, and integrity in the workplace.

The Knowledge and Experience you bring:

• 0-1 years of paid search, paid social, and/or paid display experience
• 0-1 years of Google Analytics and SA360 experience
• University or College Degree in psychology, advertising, marketing, finance, or data analytics is an asset
• Knowledge of the media industry and how advertising agencies operate is an asset
• Experience in the Auto industry is a bonus, but the right attitude is more important; extensive training will be provided

The Skills and Qualities that make you stand out:

• Enthusiastic, self-motivated, and collaborative, with an eagerness to learn, high attention to detail, and a willingness to prove themselves
• A positive and adaptable approach to problem solving; an inquisitive and investigative attitude; not afraid to ask “Why?” or question established processes and procedures
• Solid ability to work as part of a team and independently, with the interpersonal skills to establish productive relationships with co-workers at all levels
• Exceptional communication skills and the ability to articulate and deliver complex messages effectively (both written and oral)
• Task-oriented, with excellent time management, project management, and overall organizational skills
• Great with numbers and spreadsheet management; great working knowledge of Word and Excel, and solid keyboarding skills
• Experience using performance digital advertising platforms (Google Ads, Facebook Ads, etc.) is a bonus, but the right attitude is more important; extensive training will be provided
• Experience with analytical and automatization platforms (Google Analytics, SA360, etc.) is a bonus, but the right attitude is more important; extensive training will be provided
• Understand the importance of accountability, professionalism, and integrity in the workplace.

What you’ll love about working at INNOCEAN Canada:

• People-first and Inclusive of all — we’re proud to be recognized by ‘Great Places to Work’ FIVE years in a row and counting - overall, as well as for youth, inclusion, and as a Best Place to Work for Women
• Flexible hybrid work set up (2 days in winter; 3 days in summer) with an awesome space at King Street West for collaboration and team get-togethers
• Generous time off plus an end of year winter break; our people also get extra days off when they reach key work milestones!
• Your Wellbeing is all-important — full benefits coverage, flex spending account, RRSPs, confidential individual counselling, and paid personal days
• Learning and development fund, and coaching and mentorship in your day-to-day to fuel your growth

Target Salary: $40,000-$45,000 CAD

Additional information:

This is an active, approved role.

Our recruitment team may use AI-assisted tools to help identify and review candidate applications based on job-related requirements and qualifications. All hiring decisions are made by humans.

INNOCEAN Canada is an equal opportunity employer that is committed to diversity, inclusion, and teamwork. We encourage all qualified applicants to inquire below. Any disability-related needs will be accommodated throughout the recruitment process.