Senior Manager/ Lead (Digital Marketing) Communications and Design

As an experienced Digital Marketing professional at IIHS, your role will involve leading and managing the digital marketing function to expand the influence of the organization's urban transformation work. You will be responsible for developing and executing integrated digital marketing strategies tailored to education, research dissemination, capacity development, practice, and digital blended learning. Your key responsibilities will include:

• Conducting detailed market, competitor, and audience research to identify opportunities and design impactful campaigns.
• Analyzing current digital channels and selecting platforms that align with audience needs and institutional goals.
• Guiding creation and execution of high-quality content (landing pages, video, social posts, infographics, newsletters) as per the platform and campaign requirements.
• Coordinating, planning, and managing email marketing, paid advertising, and SEO/SEM to boost engagement and conversions.
• Tracking campaign performance using analytics, interpreting data to optimize strategies, adjust budgets, and report on ROI.

Qualifications required for this role include:

• A Bachelors/ Masters degree in Marketing, Media.
• At least 15 years of work experience, with at least 8+ years of established experience in Digital Marketing.
• Strong Digital Marketing knowledge, understanding of the full marketing cycle, and the customer journey.
• Proven ability to lead digital campaigns, with a portfolio showcasing achievements.
• Excellent analytical thinking, data literacy, and the ability to leverage insights for campaign optimization.

In addition to the above responsibilities, you will collaborate with teams of designers, writers, web developers, and external vendors to deliver cohesive campaigns. You will also be responsible for staying updated on evolving digital marketing tools and approaches, assigning roles and responsibilities amongst the Communications and Design team, and supporting internal capacity building as needed.

IIHS offers a vibrant, collaborative, and intellectually rich work culture with ample opportunities for learning, experimentation, and growth. This position is based in Bengaluru and may entail travel to other locations in India. IIHS is an equal opportunity employer that encourages diversity.

If you have any clarifications while filling the online application form, please write to hidden_email an experienced Digital Marketing professional at IIHS, your role will involve leading and managing the digital marketing function to expand the influence of the organization's urban transformation work. You will be responsible for developing and executing integrated digital marketing strategies tailored to education, research dissemination, capacity development, practice, and digital blended learning. Your key responsibilities will include:

• Conducting detailed market, competitor, and audience research to identify opportunities and design impactful campaigns.
• Analyzing current digital channels and selecting platforms that align with audience needs and institutional goals.
• Guiding creation and execution of high-quality content (landing pages, video, social posts, infographics, newsletters) as per the platform and campaign requirements.
• Coordinating, planning, and managing email marketing, paid advertising, and SEO/SEM to boost engagement and conversions.
• Tracking campaign performance using analytics, interpreting data to optimize strategies, adjust budgets, and report on ROI.

Qualifications required for this role include:

• A Bachelors/ Masters degree in Marketing, Media.
• At least 15 years of work experience, with at least 8+ years of established experience in Digital Marketing.
• Strong Digital Marketing knowledge, understanding of the full marketing cycle, and the customer journey.
• Proven ability to lead digital campaigns, with a portfolio showcasing achievements.
• Excellent analytical thinking, data literacy, and the ability to leverage insights for campaign optimization.

In addition to the above responsibilities, you will collaborate with teams of designers, writers, web developers, and external vendors to deliver cohesive campaigns. You will also be responsible for staying updated on evolving digital marketing tools and approaches, assigning roles and responsibilities amongst the Communications and Design team, and supporting internal capacity building as needed.

IIHS offers a vibrant, collaborative, and intellectually rich work culture with ample opportunities for learning, experimentation, and growth. This position is based in Bengaluru and may entail travel to other locations in India. IIHS is an equal opportunity employer that encourages diversity.

If you have any clarifications while filling the online application form, please write to hidden_email.